Prior Work

Case Studies

These examples come from Alex's prior roles. Each case study names his role, the period, and how every result is defined.

  • The StartEngine logo in white with a turquoise swoosh underneath, over a dark blue background with faint rising bar charts.
    • Reg CF
    • Reg A+
    • Reg D
    • RWA Tokenization
    • Investor acquisition

    StartEngine

    Leading investor acquisition across 60+ client campaigns

    • 60+

      Client campaigns led or supported

      Through October 2026

    • $102.2M

      Raised in the Reg CF and Reg A+ client campaigns overseen

      Through October 2026

    Alex's role: Director of Funding Growth at StartEngine. The $102.2M is funds raised during the role across 65 raises by 52 client issuers, as campaign totals.

    Read the StartEngine case study
    • Reg A+
    • Office REIT

    Streitwise

    Building the investor acquisition system behind a Reg A+ Office REIT

    • $20M+

      Office REIT investments

      2018 through 2022

    • 1,500+

      Retail investors in the REIT

      2018 through 2022

    Alex's role: Marketing Director at Streitwise from April 2018 to December 2024, leading marketing and fundraising. Figures are cumulative Office REIT totals, an employer-level result.

    Read the Streitwise case study
  • Epilog campaign graphic: the Epilog logo and the words Machine Vision Automation above a street scene compared at HD, 4K, and 8K resolution.
    • Reg CF
    • AI vision technology

    Epilog

    Managing a live Reg CF raise through a $4.19M close

    • $4.19M

      Invested at close

      January 29, 2026

    • 3.83×

      Closing vs. handoff balance

      Handoff to close

    Alex's role: managed Epilog's StartEngine account as Director of Funding Growth. Invested amounts are campaign totals at handoff and at close.

    Read the Epilog case study
  • The Tryperion Holdings logo over an aerial photo of an apartment community with a pool, seen from under a white pergola.
    • Reg D
    • Private Funds
    • 506(c)
    • 506(b)
    • Real Estate

    Tryperion Holdings

    From one REIT to the beginnings of a syndication marketplace

    • $8.35M

      Investor commitments

      Two offerings, 2022 and 2023

    • $1.4M

      Attributed to Meta ads

      January to February 2023, within the 506(c) total

    Alex's role: Marketing Director at Streitwise and Tryperion Holdings, leading marketing for both offerings. Commitments are offering totals. The $1.4M is what Streitwise's reporting attributed to Meta.

    Read the Tryperion Holdings case study
  • Etherdyne ad: the words Charge Devices Without Cords, Patented wireless energy to power devices, an Invest in Etherdyne button, and the ETI logo, beside a desk where a phone, lamp, monitor, keyboard, and mouse sit on a glowing glass surface.
    • Reg CF
    • Wireless power technology

    Etherdyne

    From a technical story to an oversubscribed first Reg CF raise

    • $1.2M+

      Raised, per Etherdyne's announcement

      Closed March 9, 2026

    • 468

      Investments recorded

      Full campaign

    Alex's role: supported the raise strategy, story, and creative as StartEngine's Director of Funding Growth. The raised amount is Etherdyne's announced total.

    Read the Etherdyne case study
  • A StartEngine video call with three panels: Steve Willey, Founder and CEO of Innovega; Alex Wills, Director of Funding Growth; and Kevin O'Leary.
    • Reg CF
    • Assistive eyewear technology

    Innovega

    Data-led growth for an FDA-regulated eyewear $2.9M+ CF raise

    • $2.9M

      Raised in the CF1 raise (approximate)

      Closed March 30, 2026

    • 1,084

      Investors in the CF1 raise

      Full campaign

    Alex's role: led campaign strategy and built the research, messaging, and creative workflows as StartEngine's Director of Funding Growth.

    Read the Innovega case study
  • Bitcoin IRA ad showing The Ultimate Guide to Bitcoin IRA Investing, with the line Featured in Forbes and the Bitcoin IRA logo.
    • Crypto retirement

    Bitcoin IRA

    Building the demand engine behind a new investment category

    • $117.9M

      Investment volume

      May to December 2017

    • 2,067

      Unique investors

      May to December 2017

    Alex's role: Director of Demand Generation at Bitcoin IRA from January 2017 to April 2018. Figures are company totals including fees, not revenue.

    Read the Bitcoin IRA case study
  • A webinar screenshot of Alex Wills, Alec Shkolnik, PhD, CEO of LiquidPiston, and Kevin O'Leary.
    • Reg CF
    • Rotary engines and hybrid power

    LiquidPiston

    A $3.9M Reg CF raise built around a technical story

    • $3,899,861

      Invested in the Reg CF offering

      Closed October 15, 2026

    • 3

      Investor webinars hosted

      During the raise

    Alex's role: managed the issuer strategy and growth plan and hosted three investor webinars as StartEngine's Director of Funding Growth, from launch through the close.

    Read the LiquidPiston case study
  • Alex Wills at the Nimrods premiere, in front of a backdrop with the Nimrods title and Legion M logos.
    • Reg CF
    • Fan-owned entertainment

    Legion M

    Investor engagement for a fan-owned entertainment company's Reg CF raise

    • $965,225

      Raised in the Reg CF offering

      Snapshot as of October 4, 2026

    • 2,359

      Investors in the Reg CF offering

      Snapshot as of October 4, 2026

    Alex's role: supported the campaign and hosted two investor webinars as StartEngine's Director of Funding Growth. Figures are a snapshot of the live raise, not a closing total.

    Read the Legion M case study

Next step

The only fundraising consultant with direct platform and issuer experience. Work with Alex.

Share where the raise stands, the offering path, your timing, and the main challenge. Alex reviews every inquiry personally.

  1. You send a short inquiry: a few short questions about the raise, then how to reach you.
  2. We reply within one business day, whether or not the work is a fit.
  3. If it's a fit, you book a 30-minute first conversation from the link in that reply.

Tell us about your raise.

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