- Investor story and proof
- A clear thesis, supported claims, the diligence questions investors are likely to ask, and a map of the materials needed.
- Audience and journey plan
- Segments, permitted channels, the first conversation, the qualified handoff, and ongoing education.
- Investor materials
- The agreed pitchbook, one-pager, and private presentation copy, with a review tracker.
- Landing page development
- For a 506(c) campaign, a landing page hosted on your own website, with lead capture and the handoff to accreditation verification. A 506(b) offering uses private materials instead.
- Paid advertising
- For 506(c) offerings only: ads aimed at accredited investors, with creative tests and measurement against qualified leads and funded subscriptions.
- Content creation
- Investor education, emails, and leadership content overseen as one set, written for the audience the rule allows.
- Investor communication
- Regular updates, meeting follow-ups, and clear answers for prospects and investors, with securities discussions routed to the issuer or authorized provider.
- CRM and follow-up
- Lead stages, permissions, email sequences, meeting tasks, and escalation to the issuer or authorized provider.
- Campaign leadership
- A weekly review of qualified leads, meetings, subscriptions, funding, and channel cost, where those events can be measured.