For StartEngine Reg CF and Reg A+ issuers
Power your StartEngine raise, from onboarding to close.
RaiseFM is led by StartEngine's former Director of Funding Growth, so we know the platform's processes and teams first-hand. Then we do the work: onboarding and launch, campaign updates, ads, investor follow-up, and the close.
RaiseFM is independent of StartEngine. The platform experience comes from our founder's former role there.
Inside knowledge
First-hand knowledge of how StartEngine works.
We know who handles what at StartEngine and what each team needs from you. We keep every request moving, so your team can keep running the company.
We work with StartEngine's teams, so you don't have to chase them
- Creative department
- Clear briefs and feedback, so assets come back right in fewer rounds and match the work of your own team or ours.
- Investor sales (Gold issuers)
- For Gold issuers, context for StartEngine's Alternative Investment Associates, who call your leads: the proof points, perks, objections, and timing that help them convert.
- Community promotions
- Requests for StartEngine community emails, SMS, and homepage and explore features, timed to your milestones and your close.
- Compliance review
- Ads, updates, and pages checked against what StartEngine's review flags before they go in, so fewer come back.
- Platform contacts
- Your campaign manager and the onboarding and investor experience teams: we know who handles what and keep each request moving.
Experience in numbers
60+
StartEngine client campaigns led or supported with strategy and coordination
Campaigns at varying stages and scopes, through October 2026
$102.2M
Raised in the Reg CF and Reg A+ client campaigns overseen in the role, through October 2026
Funds raised during the role, across 65 raises by 52 client issuers; campaign totals, not marketing-attributed
10,800+
Estimated accredited investors in the same Reg CF and Reg A+ client campaigns
Estimated from each campaign's full run, so it can include investments made before the role began and an investor counted in more than one raise
From Alex's role as StartEngine's Director of Funding Growth.
Just wanted to say thank you for all your work and help. You were instrumental in our first CF raise and a pleasure to work with.
On Etherdyne's first Reg CF raise, which Alex supported as StartEngine's Director of Funding Growth. Read the Etherdyne case study
First-mover advantage and aggressive Google advertising campaigns have allowed them to build the largest presence in the crypto-asset IRA space, with close to 4,000 customers and $105 million in inflows since they began accepting funds in June 2016.
On Bitcoin IRA, where Alex led demand generation.
Onboarding to close
The work at every stage of your raise
Each stage on StartEngine has its own work and its own deadlines. We plan all four before launch, then run them with you. It all fits into a Launch Build and Campaign Leadership, the same engagements as every RaiseFM raise.
Where is your raise?
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Start here
Onboarding
Get launch-ready
- Guidance through StartEngine's onboarding steps and requests
- Messaging points, and messaging themes to test
- Perks and launch goals
- Direction for your header video, from script to final cut
- Your StartEngine campaign page, written or refined, and a landing page on your own website
- Creative from our designers, or aligned with your own team
- Tracking in place before day one
-
Start here
Launch
Go live with momentum
- A launch calendar with owners: yours, StartEngine's, and ours
- Launch announcements: press release, social posts, and emails to your community
- The first two weeks of campaign updates ready before day one
- A livestream in the StartEngine app, where StartEngine offers one
- Paid ads ready to run when the page can convert
-
Start here
Live raise
Keep investors coming
- A weekly plan for spend, messaging, and content, with an owner for every action
- Campaign updates, 3 to 4 a week
- Discussion questions flagged, with answers worked out with you to post
- New landing page versions as results come in
- Webinars we host, and founder interviews
- Wealth club and partner outreach
- Social posts and press for real company news
-
Start here
Close
Finish strong
- The close-or-extend decision, made early
- Closing messaging across your landing page, ads, and updates
- Near-daily updates and posts in the final stretch
- Closing promotions requested in time, and a final webinar
- Closing items handled and ads switched off on time
- A wrap-up of what worked, for your next round
Campaign updates
Campaign updates, written and posted for you.
Every update you post on StartEngine stays on your campaign page and is emailed to all your active followers. That makes updates one of the best ways to nurture warm leads: followers who are interested but have not invested yet keep hearing your progress, and each update gives them a new reason to act. Our founder's analysis of StartEngine raises found a clear statistical trend between how often a raise posts updates and how much it raises. Updates are also the first thing a busy founding team lets slide.
We write them, and we know which types of update, themes, and ways of posting draw the most engagement and move followers toward investing. Each draft builds on those patterns and on your own best-performing updates.
- One topic, a short read, and one clear next step
- Real company and industry news, published the day it happens
- Drafted for StartEngine's review
- Posted for you: with access to your StartEngine dashboard, we submit each update, make the edits StartEngine's review asks for, then schedule or post it
- Standard
- 3 to 4 updates a week, through the whole raise
- Closing stretch
- Near daily updates and posts, until the deadline
Hylio, Reg CF
$1.1M+
In investments tracked directly to campaign updates, in a Reg CF raise that reached its maximum on StartEngine
- Role
- Director of Funding Growth, StartEngine; Alex posted updates for the raise
- Definition
- Investments tracked to the raise's campaign updates in Google Analytics 4 (GA4), over the full campaign. Not the raise's total, and not only from Alex's posts
Followers
On StartEngine, followers are the pipeline.
Anyone who adds your raise to their watchlist or starts a checkout becomes a follower, and active followers receive your updates by email. Many investors follow first and invest weeks later. We help you build a bigger follower base and convert more of it, and we track both every week.
- Visitor
Reach the right people
Ads, founder and community outreach, press, and partner audiences that bring likely investors to your page.
- Follower
Make following easy
A page and ads built to earn the follow, measured by cost per follower as well as cost per investor.
- Checkout
Recover the ones who started
Abandoned-checkout emails, sales follow-up, and founder calls for people who began investing and stopped.
- Investor
Convert, then bring them back
Updates, webinars, livestreams, and email that turn followers into investors, and investors into repeat investors.
Put every follower and lead to work
Your raise collects contacts every day: from StartEngine, where it shares them with you, and from your own landing page. We turn them into follow-up your team can run.
- Email automations
- Welcome, nurture, and abandoned-checkout flows in your own email platform, each with a clear trigger and stop.
- Sales follow-up
- Call lists and talking points for your team, so the warmest leads hear from a founder.
- Segments
- Current investors invited to reinvest, and investors from your earlier raises invited into this one, each with its own message.
- Discussion replies
- We watch your campaign's discussion, alert you to each new question, and work with you on the answer you post.
- One-pagers
- A short, approved summary your team can send a lead after a call.
Paid advertising
Paid media, without the percentage.
We run paid advertising on Google, Meta, and other platforms where your raise fits them, with media buyers who specialize in Reg CF and Reg A+ advertising.
- How we charge
- A flat management fee. We never charge a percentage of your ad spend, so a recommendation to spend more never raises our fee.
- Budget and timing
- A smaller test budget to start, focused on the channels it can support. Spend starts when your page has the social proof to convert, then scales on results.
- Funnel roles
- Prospecting that builds followers early, then retargeting the audiences your accounts and tracking allow, toward the close.
- Creative
- Ads built from your tested messaging themes, refreshed when they tire, and approved before they run.
- Landing pages
- New versions of your landing page as results come in: the headline, proof, layout, and button.
- Measurement
- Cost per follower and cost per investor, reported weekly, with the limits of attribution stated plainly.
Examples from StartEngine raises
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Fanbase: raise landing page -
MyRadar: ad -
truBrain: ad -
Future Cardia: ad -
Etherdyne: ad
A raise landing page and ads from StartEngine client raises Alex worked on as Director of Funding Growth. Shown as examples of creative, not current offers.
With or without Gold
With or without Gold, we can lead the work.
Some issuers use StartEngine's Gold agency services. Others bring their own agency or run the marketing themselves. Either way, we agree who does what before the work starts.
If you don't use Gold
We act as your agency.
- Your Google and Meta ads, run for a flat fee
- Your landing page and creative, built by us or directed for your team
- Your campaign updates, email automations, and help with discussion replies
- Page changes, reviews, and promotions worked through your StartEngine contacts
If you use Gold
We coordinate with Gold's team, so nothing is done twice.
- Livestreams planned with StartEngine's team: timing, promotion, best practices, and results
- Gold's investor sales team kept up to date on messaging, common objections, events, and the deadline, with agreed outreach owners
- Promotion, creative, and paid media requests planned around your milestones
- The work that still falls to your team: updates, discussion replies, your own audience, and email follow-up
- One weekly plan, with owners on both sides
Webinars and livestreams
Founders, interviewed live.
Investors want to hear from the people building the company. We host webinars for your raise and interview founders live, including livestreams in the StartEngine app, where investors already follow raises.
We plan the event, write the speaker brief and questions, get the script through review, promote it, and follow up with everyone who registered. If you use Gold, we coordinate the timing, promotion, and results with StartEngine's team.
StartEngine work
From StartEngine client raises
-
StartEngine
Leading investor acquisition across 60+ client campaigns
60+
Client campaigns led or supported
Through October 2026
$102.2M
Raised in the Reg CF and Reg A+ client campaigns overseen
Through October 2026
Alex's role: Director of Funding Growth at StartEngine. The $102.2M is funds raised during the role across 65 raises by 52 client issuers, as campaign totals.
Read the StartEngine case study
-
Epilog
Managing a live Reg CF raise through a $4.19M close
$4.19M
Invested at close
January 29, 2026
3.83×
Closing vs. handoff balance
Handoff to close
Alex's role: managed Epilog's StartEngine account as Director of Funding Growth. Invested amounts are campaign totals at handoff and at close.
Read the Epilog case study -
Etherdyne
From a technical story to an oversubscribed first Reg CF raise
$1.2M+
Raised, per Etherdyne's announcement
Closed March 9, 2026
468
Investments recorded
Full campaign
Alex's role: supported the raise strategy, story, and creative as StartEngine's Director of Funding Growth. The raised amount is Etherdyne's announced total.
Read the Etherdyne case study -
Innovega
Data-led growth for an FDA-regulated eyewear $2.9M+ CF raise
$2.9M
Raised in the CF1 raise (approximate)
Closed March 30, 2026
1,084
Investors in the CF1 raise
Full campaign
Alex's role: led campaign strategy and built the research, messaging, and creative workflows as StartEngine's Director of Funding Growth.
Read the Innovega case study -
LiquidPiston
A $3.9M Reg CF raise built around a technical story
$3,899,861
Invested in the Reg CF offering
Closed October 15, 2026
3
Investor webinars hosted
During the raise
Alex's role: managed the issuer strategy and growth plan and hosted three investor webinars as StartEngine's Director of Funding Growth, from launch through the close.
Read the LiquidPiston case study -
Legion M
Investor engagement for a fan-owned entertainment company's Reg CF raise
$965,225
Raised in the Reg CF offering
Snapshot as of October 4, 2026
2,359
Investors in the Reg CF offering
Snapshot as of October 4, 2026
Alex's role: supported the campaign and hosted two investor webinars as StartEngine's Director of Funding Growth. Figures are a snapshot of the live raise, not a closing total.
Read the Legion M case study
Issuers Worked With
Issuers and companies supported by RaiseFM or in our founder's prior roles.
More companies worked with
- AEXLAB
- AlphaRose Therapeutics
- Aquipor
- Artly
- BabyQuip
- Barricade Therapeutics
- Boone's Bourbon
- Breath Diagnostics
- CancerVax
- Cartel Roasting
- Chi Chi's Restaurants
- Cytonics
- Doc2Doc
- Doroni Aerospace
- EVOQ Bio
- Farm To Pet
- Fire Department Coffee
- Gameflip
- Global Air Cylinder Wheels
- GoSun
- HEVO
- Impact Reality
- Kara Water
- KingsCrowd
- LIFT Aircraft
- Modern Mill
- NAQI Logix
- Nine Line Apparel
- Novica
- Ola Brew
- Option Circle
- Oxeia Biopharma
- PopSmith
- PulpFixin
- Qube Money
- RePurpose Energy
- RISE Robotics
- RoboBurger
- rWorld Reuse
- Sircles Media
- Solar Roadways
- Soof Solutions
- Synergy Global Foods
- Tapville
- TruBrain
- Wind Harvest
- YouSolar
Questions from StartEngine issuers
A good fit is a Reg CF or Reg A+ raise on StartEngine, onboarding or already live, with founder time for updates and events and a realistic marketing budget.
Is RaiseFM part of StartEngine?
No. RaiseFM is independent. It is not affiliated with, endorsed by, or a partner of StartEngine. Alex was StartEngine's Director of Funding Growth until October 2026, and RaiseFM draws on that experience, not on access to StartEngine's systems or data.
We already use StartEngine Gold. Where does RaiseFM fit?
We agree a clear scope with you and Gold's team, so nothing is done twice. That often means campaign updates, help with discussion replies, your landing page and email, and webinars, plus keeping Gold's investor sales team up to date on your messaging and timing.
Can you guarantee StartEngine promotions?
No one outside StartEngine can. Community emails, SMS, and site features are StartEngine's decision. We plan your milestones and requests around how those promotions work, so your raise is ready when they come up.
Can we start with a smaller ad budget?
Yes. Our paid media team can start with a smaller test budget, focused on the channels it can support, then scale what works. Ad spend and our flat management fee are separate, and we never charge a percentage of your ad spend.
Our raise is already live. Is it too late?
No. We start with your data, page, followers, and remaining time, then set a recovery plan with owners. A stalled raise can start with a Raise Audit and Recovery Plan.
Are you a broker-dealer?
No. RaiseFM is a marketing agency. We don't sell securities or handle investments; StartEngine and its licensed team do. Our ads, updates, and pages still go through StartEngine's review and follow the offering rules.
Is equity crowdfunding right for my company?
It can be a strong fit when you have a business people can understand, credible evidence of progress, and an audience you can reach, such as customers, users, fans, or an industry community. You also need a realistic budget, founders willing to participate, and comfort with the financial disclosures and reporting your offering requires.
We assess your goals, audience, readiness, and resources, then tell you plainly whether a campaign makes sense now, needs more preparation, or whether another funding route fits better. Our equity crowdfunding page covers the basics.
How do we prepare for a campaign, and how long should we plan for?
Start months before you need the capital. Confirm the offering path and providers, prepare the required financials and documents with your accountant and counsel, and build an audience. Then develop the investor story, campaign page, pitch materials, video, creative, email follow-up, tracking, and launch calendar. Assign responsibility for investor questions and set aside founder time throughout the raise.
Plan in months, with separate preparation and live-campaign phases. Reg A+ adds SEC qualification and audited financials; Reg CF timing depends on readiness and intermediary review; Reg D depends heavily on investor access and diligence. These aren't fixed schedules or promises of funding by a deadline. A Raise Plan maps the work, dependencies, budget, and milestones, including how to sustain momentum and plan the close.
Which offering path should we use?
Choosing the raise type is a core part of our work, alongside choosing how and where to run it. We help you compare Reg CF, Reg A+, and Reg D against your target raise, likely investors, existing audience, budget, timing, and capacity to support the campaign.
You get a clear recommendation and the practical trade-offs: who you can reach, how you can market, what the campaign will require, and whether the economics make sense. We work through those decisions before you commit to a platform or campaign build. Your counsel confirms eligibility and the final offering structure.
Tell us about your raise.
A few questions to help us understand your plans and where we can help.