RWA tokenization marketing

Explain what investors own before you explain the token.

"Tokenized" can mean a blockchain-backed ownership record, a digital security, a payment method, or access to a marketplace. Investors need the actual asset, rights, restrictions, servicing, and risks first. RaiseFM helps issuers and infrastructure teams turn those details into a clear investor story and launch plan.

Tell us about your raise

Experience from Alex's former StartEngine and Streitwise roles. RaiseFM does not issue tokens.

Begin with a product map.

Counsel and your technical partners confirm the facts. The map becomes the source for approved page copy, FAQs, webinars, partner material, and support scripts.

The issuer and the underlying asset
The security or contractual right investors receive
The ownership record, transfer agent, or custodian
Payment rails, onboarding, and settlement
Transfer restrictions and any trading venue

Each part is marked live, in testing, filed, or proposed, so nothing proposed is described as available.

What RaiseFM can deliver

Use a Raise Plan first when the product map or launch status is unsettled. A Launch Build and Campaign Leadership apply only to a defined, authorized offering and an agreed marketing scope.

Positioning and investor education: A plain-language investment thesis, how ownership works, the questions investors are likely to ask, and the claims that need proof.
Launch materials: Offering-page structure, explainer and video briefs, executive talking points, an FAQ, email education, and partner messaging.
Investor journey: From first interest through eligibility, account setup, identity checks, payment, confirmation, ownership display, and ongoing servicing.
Acquisition and feedback: Channel strategy, educational content tests, a webinar plan, conversion measurement, and a feedback loop for product and support teams.
Cross-functional coordination: A review calendar and named owners across the issuer, counsel, compliance, transfer agent, custodian, platform, and creative partners.

Relevant experience

StartEngine Prior employment

Go-to-market and investor education for tokenized securities

Alex's role: Contributed to go-to-market, messaging, and investor education for digital securities, the StartEngine Marketplace, and tokenization.
What to know: Several tokenized fundraising ideas were exploratory, not launched products. Alex did not engineer a token protocol.

Streitwise Prior employment

Moving an issuer's transfer agent to Securitize

Read the Streitwise case study

Alex's role: Led the issuer-side transition to Securitize as transfer agent, including partner testing, investor communications, and portal considerations.
What to know: Blockchain-backed REIT share records and an optional Bitcoin or Ethereum payment method were separate capabilities.

- Crypto retirement
Bitcoin IRA

Building the demand engine behind a new investment category
- $117.9M
  Investment volume
  May to December 2017
- 2,067
  Unique investors
  May to December 2017
Alex's role: Director of Demand Generation at Bitcoin IRA from January 2017 to April 2018. Figures are company totals including fees, not revenue.
Read the Bitcoin IRA case study

Next step

The only fundraising consultant with direct platform and issuer experience. Work with Alex.

Share where the raise stands, the offering path, your timing, and the main challenge. Alex reviews every inquiry personally.

You send a short inquiry: a few short questions about the raise, then how to reach you.
We reply within one business day, whether or not the work is a fit.
If it's a fit, you book a 30-minute first conversation from the link in that reply.

Tell us about your raise.

A few questions to help us understand your plans and where we can help.