Etherdyne
From a technical story to an oversubscribed first Reg CF raise
Alex Wills, Director of Funding Growth at StartEngine (prior role).
$1.2M+
Raised, per Etherdyne's announcement
Closed March 9, 2026
468
Investments recorded
Full campaign
$2,549
Average investment
Full campaign
38%
Of capital from accredited investors
20% of investors
Alex's role: supported the raise strategy, story, and creative as StartEngine's Director of Funding Growth. The raised amount is Etherdyne's announced total; the other figures come from the campaign record.
Overview
Etherdyne Technologies develops EtherPower, a wireless power platform. Its first Regulation Crowdfunding raise on StartEngine closed on March 9, 2026, oversubscribed at more than $1.2M, according to the company's announcement.
As StartEngine's Director of Funding Growth, I supported the raise strategy, guided the investor-facing story and creative, and helped turn the campaign's data into the plan for the next round.
Raise records
Etherdyne's raises on KingsCrowd
The challenge
Making complex technology investable
Wireless power is a technical product. Before investors could judge the opportunity, they needed to see it work, understand the proof behind it, and know what the company had already achieved.
The campaign had to bring the demonstration, the proof, the company's traction, and the investment itself into one clear story, then reach the investors most likely to act on it.
Goals and scope
Goals
- Make the technology clear to investors who are not engineers
- Put the demonstration, proof, and traction in one story
- Find the investors most likely to invest, and target them
- Learn which updates drove investments, for the next round
What I worked on
- Raise strategy
- Campaign video
- Investor landing page
- Creative
- Investor data
- Campaign updates
- The next raise
The playbook
How I supported the raise
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Made complex technology investable
I provided primary guidance on the campaign video and the investor landing page, bringing the wireless power demonstration, the product proof, the company's traction, and the investment itself into one clear story. Demonstrations by the YouTube creators DIY Perks and Basically Homeless showed the product in use and informed the ads.
Etherdyne's investor landing page during its next raise, which cites the first round's result. Offering terms shown are from when the screenshot was taken. -
Used investor data to sharpen targeting
I delivered an automated demographic summary of the first raise. Nearly six in ten Etherdyne investors were 55 or older, against 50.2% of the 26,866 StartEngine investors with age data in the platform baseline. Accredited investors were 20% of investors and 38% of capital.
California led with 61 investors. Colorado's 19 investors averaged about $2,950 each, and Georgia's 13 about $2,871. These findings guided messaging for established investors and geographic tests.
-
Turned updates into a repeatable content plan
I analyzed 54 of the campaign's updates to find what drove a response. Final-week countdowns generated the most completed investments in the analyzed update traffic, and third-party validation and concrete proof points drew some of the largest checks.
The analysis shaped recommendations on media quotes, milestones, proof-led titles, and checkout follow-up. The attribution was directional: it shows which kinds of update drew a response, not the causal lift of each one.
-
Carried the first round into the next
Etherdyne kept working with StartEngine on a subsequent raise. I helped launch it in September 2026, with updated messaging and campaign-update guidance based on the first round's performance.
Key moves
What changed in the campaign
- One story across the campaign video and landing page: the demonstration, the proof, the traction, and the investment
- Creator demonstrations used to show the product in use and to inform the ads
- An automated demographic summary comparing Etherdyne's investors with StartEngine's baseline
- Messaging for established investors and geographic tests, based on that summary
- Update recommendations on media quotes, milestones, proof-led titles, and checkout follow-up
Results
The numbers
Each figure describes Etherdyne's first Reg CF raise, which I supported as StartEngine's Director of Funding Growth.
$1.2M+
Raised, oversubscribed
Per Etherdyne's announcement; closed March 9, 2026
468
Investments
Full campaign, as recorded
$2,549
Average investment
Full campaign, as recorded
55
Campaign updates
Full campaign, as recorded
38%
Of capital from accredited investors
They were 20% of investors
Nearly 60%
Of investors aged 55 or older
Against 50.2% across StartEngine's baseline
Results in detail
What the numbers mean
Etherdyne announced that its first raise closed oversubscribed at more than $1.2M on March 9, 2026. The campaign record tracked 468 investments, an average investment of $2,549, and 55 campaign updates. The announced amount and the campaign record are different sources, so their figures are not combined here.
The investor age, accredited, and state figures come from the campaign's investor data. The StartEngine baseline is the 26,866 platform investors with age data.
Etherdyne kept working with StartEngine on a subsequent raise, which I helped launch in September 2026.
Testimonials
From Etherdyne's CTO and Forbes
Just wanted to say thank you for all your work and help. You were instrumental in our first CF raise and a pleasure to work with.
First-mover advantage and aggressive Google advertising campaigns have allowed them to build the largest presence in the crypto-asset IRA space, with close to 4,000 customers and $105 million in inflows since they began accepting funds in June 2016.
On Bitcoin IRA, where Alex led demand generation.
Timeline
Campaign timeline
October 15, 2025
Etherdyne's first Reg CF raise launched on StartEngine.
March 9, 2026
The first Reg CF raise closed, oversubscribed at more than $1.2M, per Etherdyne's announcement.
After the close
A demographic summary of the first raise and an analysis of 54 campaign updates shaped the plan for the next round.
September 21, 2026
Etherdyne's next Reg CF raise launched with updated messaging and campaign-update guidance.
Key learnings
Learning Experiences
- Show the technology working. A demonstration, the proof behind it, and the company's traction in one story make a technical product easier to invest in.
- Know who actually invests. Etherdyne's investors skewed older than StartEngine's baseline, which pointed the next round's messaging toward established investors.
- Proof and urgency move investors. Final-week countdowns drew the most completed investments in the analyzed update traffic, and third-party validation drew some of the largest checks.
- Start the next raise from this one's data. Each round's investor and update data becomes the starting plan for the one after it.
FAQ
Questions about this case study
What happened after the close?
Etherdyne kept working with StartEngine on a subsequent raise. I helped launch it in September 2026, with updated messaging and campaign-update guidance based on the first round's performance.
How were the update findings measured?
I analyzed 54 of the campaign's updates and the investments in the traffic they drew. The attribution was directional: it shows which kinds of update drew a response, not the causal lift of each one.
Can RaiseFM do this work on my raise?
RaiseFM works on the same decisions: the investor story, audiences, paid media, follow-up, and the close. The scope depends on your raise, your platform, and what your team already covers. A past result is not a promise of funding.
Tell us about your raise.
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