LiquidPiston
A $3.9M Reg CF raise built around a technical story
Alex Wills, Director of Funding Growth at StartEngine (prior role).
$3,899,861
Invested in the Reg CF offering
Closed October 15, 2026
6
Months from launch to close
April 15 to October 15, 2026
3
Investor webinars hosted
May, June, and September 2026
10,000+
Views of the webinar with Kevin O'Leary
Live May 11, 2026
Alex's role: managed the issuer strategy, led the growth plan, and hosted three investor webinars as StartEngine's Director of Funding Growth, from launch through the close. The invested amount is the full campaign's total, per KingsCrowd.
Overview
LiquidPiston develops advanced rotary engines and hybrid power systems for applications where size, weight, endurance, and fuel flexibility matter. Its 2026 Regulation Crowdfunding offering on StartEngine launched on April 15, 2026 and closed on October 15, 2026 with $3,899,861 invested.
As StartEngine's Director of Funding Growth, I managed the issuer strategy, led the growth plan across teams, and hosted three investor webinars with LiquidPiston's founder and CEO, Alec Shkolnik, PhD, from launch through the close.
Raise records
LiquidPiston's raise on KingsCrowd
The challenge
Making engine technology an investment story
LiquidPiston had a complex product to explain: rotary engines and hybrid power systems built for uses where every pound and every hour of endurance counts. Investors needed to understand what the company had built, where the technology could be used, and what the offering was.
The story had to stay grounded in what the company had already achieved, with its patents, government contract progress, and founders up front, while the campaign found the people most likely to invest.
Goals and scope
Goals
- Explain the technology and its applications in plain language
- Test the main story angles early, then scale what worked
- Put the founder in front of prospective investors, live
- Run ads, content, updates, and the close from one calendar
What I worked on
- Issuer strategy
- Growth planning
- Messaging tests
- Paid media direction
- Founder webinars
- Campaign updates
- Investor follow-up
- Close planning
The playbook
How I ran the raise
-
Built a plan that responded to the first two weeks
I modeled four launch scenarios for the first 14 days, each with its own path for the rest of the raise and the budget it would need. Raise pace, investor and follower activity, channel results, and open decisions went into a weekly account review, so the plan followed the campaign rather than a fixed budget.
-
Made the technology understandable to investors
I organized messaging tests around four story angles, then worked with the paid media and creative teams to keep the product proof and offering claims clear as each message moved through issuer and compliance review.
- Government contracts
- The company's progress on government contracts, as evidence of the work already underway.
- Patents and traction
- The intellectual property and milestones behind the technology.
- Founder story
- The father-and-son founders and the engine they set out to build.
- Applications
- Where LiquidPiston's engines can be used, presented as uses for the technology rather than current sales.
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Directed a phased acquisition plan
Google, Meta, and Taboola each had a distinct role. The campaign opened with structured tests of six discovery ads across the main story angles. The winning concepts stayed live while new variations tested headlines, copy, and graphics.
Later phases moved attention to warm audiences, milestone and deadline messages, and closing versions of the best creative. I reviewed cost per follower, cost per investor, click and checkout behavior, and investment quality together before recommending larger budgets.
-
Put the founder in front of investors
I hosted three live webinars with LiquidPiston's leadership, from a session with Kevin O'Leary in May to a commercialization briefing in September. Each one let investors hear the technology and the business case from the people building it, and I coordinated its promotion with campaign updates and other investor communications.
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Managed the account beyond ads
I tied the message, the landing and campaign pages, founder content, campaign updates, platform promotions, investor follow-up, and close planning into one operating calendar. Current results decided which proof to repeat, which audiences needed more education, and when to move to closing language.
Investor webinars
Three live sessions I hosted
Each webinar gave investors a different part of the story, straight from LiquidPiston's leadership: the business with Kevin O'Leary, the company's role in national security, and its road to commercialization.
Key moves
What I brought to the campaign
- Four launch scenarios that set the budget path from the first two weeks' results
- Messaging tests that made a complex technology clear to investors
- A phased acquisition plan across Google, Meta, and Taboola
- Three investor webinars I hosted with LiquidPiston's leadership, one with Kevin O'Leary
- One operating calendar for ads, pages, content, updates, follow-up, and the close
Results
The numbers
Each figure describes LiquidPiston's 2026 Reg CF raise on StartEngine, where I was Director of Funding Growth.
$3,899,861
Invested in the Reg CF offering
Closed October 15, 2026
6
Months from launch to close
April 15 to October 15, 2026
3
Investor webinars hosted
May, June, and September 2026
10,000+
Views of the webinar with Kevin O'Leary
Live May 11, 2026
Results in detail
What the numbers mean
LiquidPiston's 2026 Reg CF offering on StartEngine closed on October 15, 2026 with $3,899,861 invested, per KingsCrowd. The figure is the full campaign's total, from the launch on April 15, 2026 to the close, and covers this offering only.
The webinar with Kevin O'Leary drew more than 10,000 views, and the two that followed kept the founder in front of investors through the summer and into the final weeks of the raise.
Timeline
Campaign timeline
April 15, 2026
LiquidPiston's 2026 Reg CF raise launched on StartEngine.
May 11, 2026
A live investor webinar with Kevin O'Leary and LiquidPiston's founder and CEO, Alec Shkolnik, PhD, which I hosted.
June 30, 2026
A live webinar on LiquidPiston's role in national security.
September 24, 2026
A live webinar on LiquidPiston's road to commercialization, with its VP of Engineering.
October 15, 2026
The raise closed with $3,899,861 invested.
Key learnings
Learning Experiences
- Explain the technology before asking for the investment. Investors back what they understand, so the story leads with what the product does and where it is used.
- Plan around the first two weeks. Launch scenarios let budget decisions follow the campaign's real pace.
- Test the story angles, then scale the winners. Judge creative on investor cost and investment quality, not clicks alone.
- Bring the founder back more than once. Each webinar covered a new part of the story: the business, defense applications, and commercialization.
- Run the account as one calendar. Ads, pages, updates, promotions, and follow-up work best when they move together toward the close.
FAQ
Questions about this case study
How much did LiquidPiston raise?
$3,899,861 was invested in LiquidPiston's 2026 Reg CF offering on StartEngine, which ran from April 15, 2026 to its close on October 15, 2026, per KingsCrowd.
What was Alex's role?
As StartEngine's Director of Funding Growth, Alex managed the issuer strategy, led the growth plan across teams, directed the messaging tests and acquisition plan, and hosted all three investor webinars, from launch through the close.
Can RaiseFM host webinars for my raise?
Yes. RaiseFM plans and hosts investor webinars and founder Q&As as part of a campaign, alongside the investor story, audiences, paid media, follow-up, and the close. The scope depends on your raise, your platform, and what your team already covers. A past result is not a promise of funding.
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