- Audience
- Existing LPs, accredited individuals, high-net-worth prospects, family offices, and other allocators need different information. The plan is segmented, not one broad lead list.
- Materials
- One coherent thesis across the pitchbook, one-pager, approved track-record presentation, landing or private information page, FAQ, and executive talking points.
- Qualification and follow-up
- Records for source, eligibility process, interest, meeting, diligence stage, commitment, and funded status. The manager or an authorized professional owns investment conversations and subscription.
- Economics and measurement
- Channels are judged on qualified meetings and funded LPs, and acquisition limits are set against the manager's actual economics, not the total capital invested.
- Ongoing communication
- Portfolio updates, fund milestones, event follow-up, and investor communication after the close, based on approved facts.