For Wefunder issuers

Power your Wefunder raise, from onboarding to close.

Alex Wills has worked with Wefunder clients and brings extensive crowdfunding campaign experience to your Community Round. RaiseFM turns that experience into a plan for your raise, then does the work: launch preparation, founder outreach, campaign posts, ads, investor follow-up, and the close.

Tell us about your raise

Independent support for your Wefunder raise. RaiseFM is not affiliated with or endorsed by Wefunder.

Wefunder expertise

Know the platform. Lead the campaign.

That experience informs how we approach your raise: build support before launch, give watchers reasons to invest, and follow through on unfinished commitments. We understand the campaign work behind a Community Round and take it off your team's plate.

We turn Wefunder's process into a working campaign plan

Your first investors
Map your customers, previous investors, professional network, and other supporters into a founder outreach plan. Wefunder's first $50,000 community threshold starts with people you bring to the raise.
Campaign page and highlights
A clear investment story, supporting evidence, founder video, and highlights kept current as the business progresses.
Platform promotions
Track eligibility and coordinate requests with your account manager, with the campaign assets ready for each opportunity.
Reservations and payments
Follow up on the next step each supporter needs to take, using the investment status Wefunder makes available.
Reviews and coordination
Keep campaign materials, feedback, and approvals moving between your team, Wefunder, and counsel where needed.

Experience in numbers

60+

Reg CF and Reg A+ client campaigns led or supported with strategy and coordination

Campaigns at varying stages and scopes, through October 2026

$102.2M

Raised across Reg CF and Reg A+ client campaigns overseen in the role, through October 2026

Funds raised during the role, across 65 raises by 52 client issuers; campaign totals, not marketing-attributed capital

10,800

Estimated accredited investors across the same Reg CF and Reg A+ client campaigns

Estimated from each campaign's full run; includes investments made before the role began and may count an investor in more than one raise

From Alex's role as StartEngine's Director of Funding Growth, before RaiseFM. These figures are not Wefunder-specific results.

Onboarding to close

The work at every stage of your raise

A Wefunder raise needs a plan for the audience you bring, the interest you build, and the investments you finish. We plan all four stages before launch, then run them with you. It all fits into a Launch Build and Campaign Leadership, the same engagements as every RaiseFM raise.

Where is your raise?

  1. Start here Onboarding

    Get launch-ready

    • Guidance through Wefunder's onboarding requests, with a launch timeline built around your financial-statement and filing readiness
    • Your investment story, messaging themes, and campaign FAQ
    • A named list of likely first investors and founder outreach ready to send
    • Direction for your founder video, from script to final cut
    • Your Wefunder campaign page and highlights, written or refined, and a landing page hosted on your own website
    • Creative from our designers, or aligned with your own team
    • Tracking checked before paid acquisition begins
  2. Start here Launch

    Go live with momentum

    • A launch calendar with owners: yours, Wefunder's, and ours
    • Customer, prior-investor, and founder-network outreach, sequenced around your launch
    • Soft-launch and testing-the-waters messaging where appropriate, with the required disclosures
    • The first two weeks of campaign posts drafted before day one
    • Follow-up that helps reservers confirm when the live offering is ready
    • Paid tests when your page, audience, and budget are ready
  3. Start here Live raise

    Keep investors coming

    • A weekly plan for spend, messaging, and content, with an owner for every action
    • Campaign posts, with a working target of 3 to 4 a week
    • Webinars we host, founder interviews, and investor Q&As
    • Customer, alumni, industry, and partner outreach suited to your business
    • Social posts and press for real company news
    • All campaign content, from ads and posts to video and email, overseen as one consistent set
    • Weekly review of investor follow-up and campaign performance
  4. Start here Close

    Finish strong

    • The close-or-extend decision, made early with Wefunder
    • Closing messaging coordinated across your campaign page, posts, ads, and email, within the rules for each channel
    • Near-daily campaign posts in the final stretch when there is something useful to say
    • Confirmed closing promotions and a final founder Q&A
    • Reservation transitions completed before the round closes to new investments
    • Follow-through on payment issues, closing tasks, and ads switched off on time
    • A wrap-up of what worked, and a communication plan for your investors after the raise

Campaign posts

Campaign posts, written for you. In your voice.

Your Wefunder campaign needs a steady stream of reasons to pay attention: customer wins, product progress, company milestones, and answers to the questions investors keep asking. Posts keep that story moving while your team runs the business.

We write them, turning founder conversations and company news into clear, useful campaign content. If needed, we ghostwrite as your CEO or founder, matching their voice and preparing each post for their approval.

  • One topic, a short read, and one clear next step
  • Real company and industry news, tied back to your business
  • A planned mix of founder perspective, traction, investor education, and Q&A
  • Public posts for prospective investors, with investor-only content where appropriate
  • Audience and email-notification settings checked before publishing
  • Posted for you where permissions allow, with review coordinated as needed
Standard
3 to 4 campaign posts a week, adjusted to the news and substance available
Closing stretch
Near daily campaign posts when useful, with accurate deadlines and approved messaging

Watchers

Turn Wefunder watchers into investors.

Some people are ready to invest when they first find you. Others want to watch your progress. We build a plan for both, so interested visitors have a reason to stay connected and supporters know how to take the next step.

  1. Visitor

    Reach the right people

    Ads, founder outreach, customers, press, and partner audiences that bring likely investors to your campaign page.

  2. Watcher

    Give them a reason to stay

    Invite interested visitors to use Wefunder's Watch for Updates option, then keep the company story moving through campaign posts.

  3. Reservation or commitment

    Help them take the next step

    Where your raise uses reservations, explain that reserving is nonbinding and requires a later confirmation. For investment commitments, use the available status data to guide follow-up.

  4. Investor

    Complete the investment, then keep the relationship

    Coordinate reminders and platform support, then keep investors informed through company news, founder Q&As, and future-round communications.

Put every watcher and lead to work

The audience you bring to Wefunder is an asset. We build follow-up around your own contacts and the records your issuer account makes available, using the data and permissions you actually have.

Email automations
Welcome and nurture flows for your own leads, plus reservation and payment reminders where the data supports them.
Founder follow-up
Prioritized contact lists and talking points so your team can answer questions and help supporters finish.
Segments
Customers, prior investors, new prospects, reservers, and investors with outstanding steps, each with a relevant message.
One-pagers
A short, approved company summary for follow-up, directing offering details and investment decisions to your Wefunder page.

Webinars and founder Q&As

Founders, interviewed live.

Investors want to hear from the people building the company. We host webinars for your raise and interview founders live, making the business easier to understand and giving investors a place to ask questions.

We plan the event, write the speaker brief and questions, coordinate review, promote it, and follow up with registrants. We also prepare replay clips and campaign posts so the conversation keeps working after the live session.

Questions from Wefunder issuers

A good fit is a Wefunder Community Round preparing to launch or already live, with an engaged founder, reachable supporters, and a realistic marketing budget.

Have you worked with Wefunder clients before?

Yes. Alex has worked with Wefunder clients and brings that experience to your campaign strategy and execution. We keep those client relationships private. You work with us on the audience, story, content, follow-up, and decisions that move your raise forward.

Is RaiseFM part of Wefunder?

No. RaiseFM is independent and is not affiliated with, endorsed by, or an official partner of Wefunder. We work for your company and coordinate with your platform contacts using the access you authorize.

Who brings the first investors?

Your own community is the starting point. We help identify likely supporters, prepare the founder's outreach, and organize follow-up. Wefunder requires the first $50,000 toward its community threshold to come through the platform from your own network; off-platform checks do not count, and combined team and board contributions count for at most $10,000 of that threshold. This is a platform requirement, separate from your offering's legal minimum.

How much should we expect Wefunder's audience to invest?

Build the plan around the audience you can reach. Platform discovery can add demand, but it varies by company, traction, and promotion eligibility. We do not assume a fixed percentage of your raise will come from Wefunder's audience.

What does Wefunder handle, and what do you handle?

Wefunder prepares and files Form C from the information you supply, runs the investment and payment process, and manages its platform promotions. RaiseFM handles the marketing work agreed in your engagement: campaign strategy, copy, content, outreach preparation, ads, events, and follow-up coordination. Your team supplies company facts, approves communications, and makes offering decisions with its advisers.

Can you guarantee Wefunder promotions?

No. Wefunder controls eligibility, scheduling, and final promotional content. We keep your profile current, track the relevant milestones, and coordinate requests with your account manager. Its published guide describes targeted emails at $250,000, $500,000, and $1 million invested through Wefunder; we confirm the applicable opportunities for your round.

We already have support from Wefunder. Can you work alongside it?

Yes. We first establish what your platform team is handling, then agree who owns each remaining task. That gives your founder, platform contacts, and RaiseFM one campaign plan with clear responsibilities.

How do you charge for paid media?

A flat management fee, set in the engagement agreement. We never charge a percentage of your ad spend. Media spend is separate, and we recommend a scope that fits your raise size and budget.

Our raise is already live. Is it too late?

No. We start with your campaign page, available data, watchers, commitments, and remaining time. Then we identify what needs attention first: the story, outreach, follow-up, content, or acquisition. A stalled raise can start with a Raise Audit and Recovery Plan.

Do you only work on Wefunder raises?

No. RaiseFM works across offering paths and platforms. This page focuses on Wefunder Community Rounds. See the services and the Reg CF, Reg A+, and Reg D pages for other raise types.

Is equity crowdfunding right for my company?

It can be a strong fit when you have a business people can understand, credible evidence of progress, and an audience you can reach, such as customers, users, fans, or an industry community. You also need a realistic budget, founders willing to participate, and comfort with the financial disclosures and reporting your offering requires.

We assess your goals, audience, readiness, and resources, then tell you plainly whether a campaign makes sense now, needs more preparation, or whether another funding route fits better. Our equity crowdfunding page covers the basics.

How do we prepare for a campaign, and how long should we plan for?

Start months before you need the capital. Confirm the offering path and providers, prepare the required financials and documents with your accountant and counsel, and build an audience. Then develop the investor story, campaign page, pitch materials, video, creative, email follow-up, tracking, and launch calendar. Assign responsibility for investor questions and set aside founder time throughout the raise.

Plan in months, with separate preparation and live-campaign phases. Reg A+ adds SEC qualification and audited financials; Reg CF timing depends on readiness and intermediary review; Reg D depends heavily on investor access and diligence. These aren't fixed schedules or promises of funding by a deadline. A Raise Plan maps the work, dependencies, budget, and milestones, including how to sustain momentum and plan the close.

Which offering path should we use?

Choosing the raise type is a core part of our work, alongside choosing how and where to run it. We help you compare Reg CF, Reg A+, and Reg D against your target raise, likely investors, existing audience, budget, timing, and capacity to support the campaign.

You get a clear recommendation and the practical trade-offs: who you can reach, how you can market, what the campaign will require, and whether the economics make sense. We work through those decisions before you commit to a platform or campaign build. Your counsel confirms eligibility and the final offering structure.

Next step

The only fundraising consultant with direct platform and issuer experience. Work with Alex.

Share where the raise stands, the offering path, your timing, and the main challenge. Alex reviews every inquiry personally.

  1. You send a short inquiry: a few short questions about the raise, then how to reach you.
  2. We reply within one business day, whether or not the work is a fit.
  3. If it's a fit, you book a 30-minute first conversation from the link in that reply.

Tell us about your raise.

A few questions to help us understand your plans and where we can help.