Your raise deserves more than a launch announcement.

You work directly with Alex Wills, whose experience spans both sides of the fundraising process: leading marketing and investor relations inside an investment business and directing campaign growth inside a fundraising platform. That means practical experience with the work behind a raise, from investor messaging and paid acquisition to platform coordination, follow-up, and closing strategy.

RaiseFM combines that senior leadership with equity crowdfunding specialists and paid media experts focused on investor acquisition. We're a strong fit for teams that need someone to connect the strategy, the numbers, and the execution. If the audience, budget, or timing doesn't support your plan, we'll say so before recommending more spending.

Yes. Helping you choose the right platform, or decide whether you need a marketplace at all, is one of the most valuable parts of our work. These decisions shape your costs, investor access, marketing options, and workload long before launch.

We compare providers against your industry, target investors, raise goals, budget, fees, data access, and support needs. We also help evaluate their proposals and coordinate onboarding and campaign planning with the selected provider. Where the offering allows it, raising through your own website may fit better than a public marketplace. Reg CF still requires a registered intermediary. The recommendation starts with your business and what the raise needs to succeed.

Choosing the raise type is a core part of our work, alongside choosing how and where to run it. We help you compare Reg CF, Reg A+, and Reg D against your target raise, likely investors, existing audience, budget, timing, and capacity to support the campaign.

You get a clear recommendation and the practical trade-offs: who you can reach, how you can market, what the campaign will require, and whether the economics make sense. We work through those decisions before you commit to a platform or campaign build. Your counsel confirms eligibility and the final offering structure.

Reg CF allows eligible companies to raise up to $5 million in a 12-month period from accredited and non-accredited investors through a registered intermediary. It can suit companies with an engaged customer base or community.

Reg A+ allows eligible companies to raise up to $75 million in a 12-month period under Tier 2, following SEC qualification. Tier 1 has a $20 million limit. Both can include non-accredited investors, with investment limits applying in certain cases. Tier 2 requires audited financials and ongoing reporting.

Reg D 506(c) has no offering cap and permits public advertising, but every purchaser must be accredited and the issuer must take reasonable steps to verify that status.

The largest allowable raise isn't automatically the best choice. We help match the path to your business, investors, and resources.

It can be a strong fit when you have a business people can understand, credible evidence of progress, and an audience you can reach, such as customers, users, fans, or an industry community. You also need a realistic budget, founders willing to participate, and comfort with the financial disclosures and reporting your offering requires.

We assess your goals, audience, readiness, and resources, then tell you plainly whether a campaign makes sense now, needs more preparation, or whether another funding route fits better. Our equity crowdfunding page covers the basics.

Not necessarily. Revenue is one form of evidence. A working prototype, credible founding team, customer pilots, signed letters of intent, or an engaged waitlist can also help investors evaluate the opportunity. The quality of that evidence matters more than how many traction claims fit on a slide.

A pre-revenue campaign has to work harder to establish credibility, and paid advertising won't fix a weak investment case. We'll assess what you can substantiate, who you can reach, and whether your budget supports a credible campaign. Sometimes the right next step is building more proof before launching.

Start months before you need the capital. Confirm the offering path and providers, prepare the required financials and documents with your accountant and counsel, and build an audience. Then develop the investor story, campaign page, pitch materials, video, creative, email follow-up, tracking, and launch calendar. Assign responsibility for investor questions and set aside founder time throughout the raise.

Plan in months, with separate preparation and live-campaign phases. Reg A+ adds SEC qualification and audited financials; Reg CF timing depends on readiness and intermediary review; Reg D depends heavily on investor access and diligence. These aren't fixed schedules or promises of funding by a deadline. A Raise Plan maps the work, dependencies, budget, and milestones, including how to sustain momentum and plan the close.

No. Bring what you have: a deck, business plan, product demo, financial model, or notes. We can review an existing deck or help develop the investor narrative and materials as part of the agreed scope.

The important part is making the investment case clear: what you're building, why it matters, what you've demonstrated, how the business makes money, and what the capital will fund. A polished deck helps, but it doesn't replace credible evidence or a campaign page that answers investors' questions.

Yes. Working alongside an existing marketing team, agency, or platform team is a normal part of an engagement. We can advise your team, take the lead on campaign strategy and coordination, or manage the agreed execution with our specialists and yours.

We define responsibilities early so work moves and decisions have an owner. Your team's involvement matters: timely approvals, founder participation, business updates, and access to your audience all affect what the campaign can achieve. The more actively you contribute, the more we have to build on.

Yes. Joining mid-raise is a normal starting point. You don't need to wait for the next round to bring in experienced campaign support.

We review performance, remaining time, available budget, and what can still change. That can include projections based on current raise pace and different spending scenarios, benchmarking against relevant campaigns, addressing a mid-raise lull, improving follow-up, and building the closing plan. You'll get a practical view of what's achievable and which actions deserve priority. Projections are planning tools, not guarantees.

That's what our Raise Audit and Recovery Plan is for. We examine the investor story, campaign page, traffic, paid media, follow-up, investment completion, founder activity, and remaining runway to identify where progress is breaking down.

The result is a prioritized diagnosis and a 30-day action plan with clear owners. We'll distinguish changes worth testing from problems that more ad spend won't solve. If the evidence points to reducing spend, revisiting the offer with your team, or pausing to regroup, we'll tell you. The goal is to make a better decision while you still have time and budget to act.

It depends on the work your raise needs. A focused Raise Plan or campaign audit is a different engagement from ongoing advisory support or leading campaign execution. We scope the fee around your raise type, stage, existing team, and the responsibilities you want us to take on.

Our pricing is competitive and generally more affordable than a platform's in-house agency services. We tailor the scope to the support your campaign actually needs.

We'll be direct about our fees and the wider campaign budget, including advertising, creative production, platform charges, and other outside costs. Book a call and we'll explain what we'd recommend, what it would cost, and whether your budget is a sensible match for your goals.

No. A marketer guaranteeing your raise amount is a serious red flag. Don't sign on the strength of that promise. Nobody running your marketing controls investors' decisions, your business fundamentals, or market conditions.

We can model scenarios, set benchmarks, and adjust the campaign as evidence comes in. We commit to the agreed work, clear reporting, and direct recommendations about what's working and what needs to change. A projection helps you plan. Calling it a guarantee doesn't make it more reliable.

No. Think of RaiseFM as the marketing team for your company's fundraising. We help you reach relevant audiences through agreed marketing channels and build the follow-up around that interest. We don't provide investor lists, capital introductions, or placement services.

No. RaiseFM is a marketing and consulting firm. We don't provide investment advice, recommend securities to investors, act as a placement agent, or handle investor funds.

We're well versed in fundraising marketing compliance and the SEC and FINRA rules relevant to campaign communications. We build the required review steps into the campaign and prefer to work directly with your counsel on high-priority claims, sensitive messaging, and other significant compliance questions. Required approvals remain with your counsel and the relevant provider's compliance team.