Capital
Access to capital, on terms you publish
Raise from a broad base of investors instead of depending on a few large checks. You set the offering's terms, and no single crowd investor typically takes a board seat or control.
Equity crowdfunding
Turn your customers and community into investors.
Equity crowdfunding lets your company sell shares online to a broad base of investors, under Reg CF, Reg A+, or Reg D. We build and run the campaign behind it: the investor story, campaign and landing pages, advertising, content, and investor communication, from preparation to close. Alex led or supported 60+ Reg CF client campaigns with strategy and coordination as StartEngine's Director of Funding Growth, through October 2026.
Tell us about your raise
Experience from Alex's prior roles at StartEngine, Streitwise, and Tryperion Holdings, across all three offering paths.
Built around your offering, platform, and team.*
The basics
What is equity crowdfunding?
Equity crowdfunding is a way to raise capital by offering shares, or other securities, in your company to many investors online. Instead of a few large checks from venture funds, you raise from the people who already know the company: customers, users, fans, and the communities around them, each investing an amount they choose above the offering's minimum.
Every offering follows an SEC exemption, and investors see one public offering page with the company's disclosures and terms. Reg CF raises must run through a registered funding portal or broker-dealer. Reg A+ and Reg D raises often use an online platform too.
The work that decides most campaigns is marketing: an audience ready before launch, a story investors can evaluate, and steady follow-up until the close. That is the work we do.
Three offering paths, one campaign model
Reg CF
Up to $5M in 12 months, through a funding portal
Open to accredited and non-accredited investors, with investment limits for non-accredited investors. A community raise, often a company's first.
Reg CF marketing
Reg A+
Up to $75M in 12 months, after SEC qualification
Tier 2 is open to the public, with a limit on what most non-accredited investors can put in. Raises often run for months.
Reg A+ marketing
Reg D
Rule 506(c): accredited investors, marketed publicly
No cap on the amount raised. Every purchaser must be accredited, with status verified. Rule 506(b) offerings cannot be marketed publicly.
Reg D marketingYour counsel confirms the offering path. This is marketing context, not legal advice.
Why companies choose it
The benefits of equity crowdfunding
Run well, a crowdfunding raise does more than fund the company.
Validation
Public proof of demand
Every investor who chooses to back the company is a signal that people want what you are building. That proof can carry into conversations with customers, partners, and later investors.
Community
Investors who become ambassadors
People who own part of the company can become its most loyal customers and advocates, and the first people you invite into the next round. The raise builds a community, not just a cap table.
What it asks of you
The benefits come with real work. Plan for it before launch.
- Public disclosure
- Your financials, risks, and terms are published for anyone to read, and some paths require ongoing reports after the close.
- Founder time
- Campaigns run for weeks or months, and investors want to hear from the founder throughout.
- Many shareholders
- Hundreds or thousands of investors need updates, answers, and a plan for communication after the close.
- A marketing budget
- A platform's audience helps, but a raise still needs its own audience, content, and advertising to reach its goal.
Experience in numbers
Experience across all three paths.
Figures from Alex's prior roles, each with its period and definition.
$122.2M
Raised in Reg CF and Reg A+ offerings: StartEngine client campaigns and Streitwise's Office REIT
$102.2M in Reg CF and Reg A+ client campaigns overseen at StartEngine, through October 2026, across 65 raises by 52 client issuers, plus $20M+ in Streitwise's Reg A+ Office REIT, 2018 through 2022; campaign and offering totals, not marketing-attributed
$8.35M
Investor commitments in two Reg D multifamily syndications at Tryperion Holdings
A Rule 506(b) offering in 2022 and a Rule 506(c) offering in 2023; offering totals
10,800
Estimated accredited investors in the Reg CF and Reg A+ client campaigns overseen at StartEngine
Estimated from each campaign's full run, through October 2026, so it can include investments made before the role began and an investor counted in more than one raise
From Alex's roles as StartEngine's Director of Funding Growth and as Marketing Director at Streitwise and Tryperion Holdings.
Preparation to close
A campaign built in three phases
Each phase has its own job, whichever path you raise under. The plan for each is set before launch and adjusted with what the campaign teaches you.
- Before launch
Build the audience and the assets
Review customers, subscribers, founder contacts, partners, and prior investors for relevance and permission. Write the investor story and proof brief, the campaign page, and a landing page you host, then build the launch calendar, creative, email flows, tracking, and the review each asset needs.
- During the raise
Learn and keep momentum
Run advertising, founder content, campaign updates, webinars, and email follow-up, each with its own job. Watch visits, interest, investment starts, and completed investments where the platform reports them, and refresh the message from real investor questions.
- Toward close
Focus the remaining time
Follow up with everyone who showed interest, keep the close date and terms accurate in every channel, use deadline language only when the deadline is real, and switch off expired ads and reminders.
What we write, build, and run
Scoped to what your campaign is missing. This work runs through a Raise Plan, Launch Build, or Campaign Leadership. See campaign execution for the detail.
- Investor story and proof
- The business case, a proof hierarchy, and the questions investors will ask, ranked by how much doubt each answer removes.
- Campaign page development
- Your offering page on the platform, written or refined for the investors you want to reach, then updated as the raise moves.
- Landing page development
- A landing page hosted on your own website, which we write and build to capture interest and send visitors to the official offering page.
- Paid advertising
- Ads on Meta, Google, and other channels that fit the offering, with creative tests, budget pacing, and weekly scale or pause decisions, where the offering may be marketed publicly.
- Content creation
- Every piece of fundraising content, from ads and social posts to video briefs and email updates, overseen so the message stays consistent, clear, and approved.
- Investor communication
- Regular updates, follow-ups, and clear answers that keep investors and prospects informed through the close and after it.
- Email and CRM
- Follow-up flows for new interest, event sign-ups, unfinished investments, and prior investors.
- Live campaign leadership
- A weekly decision brief, an owner for every action, and a closing plan.
Case studies
From Reg CF, Reg A+, and Reg D raises in prior roles
-
Streitwise
Building the investor acquisition system behind a Reg A+ Office REIT
$20M+
Office REIT investments
2018 through 2022
1,500+
Retail investors in the REIT
2018 through 2022
Alex's role: Marketing Director at Streitwise from April 2018 to December 2024, leading marketing and fundraising. Figures are cumulative Office REIT totals, an employer-level result.
Read the Streitwise case study -
Epilog
Managing a live Reg CF raise through a $4.19M close
$4.19M
Invested at close
January 29, 2026
3.83×
Closing vs. handoff balance
Handoff to close
Alex's role: managed Epilog's StartEngine account as Director of Funding Growth. Invested amounts are campaign totals at handoff and at close.
Read the Epilog case study -
Tryperion Holdings
From one REIT to the beginnings of a syndication marketplace
$8.35M
Investor commitments
Two offerings, 2022 and 2023
$1.4M
Attributed to Meta ads
January to February 2023, within the 506(c) total
Alex's role: Marketing Director at Streitwise and Tryperion Holdings, leading marketing for both offerings. Commitments are offering totals. The $1.4M is what Streitwise's reporting attributed to Meta.
Read the Tryperion Holdings case study -
Etherdyne
From a technical story to an oversubscribed first Reg CF raise
$1.2M+
Raised, per Etherdyne's announcement
Closed March 9, 2026
468
Investments recorded
Full campaign
Alex's role: supported the raise strategy, story, and creative as StartEngine's Director of Funding Growth. The raised amount is Etherdyne's announced total.
Read the Etherdyne case study -
Innovega
Data-led growth for an FDA-regulated eyewear $2.9M+ CF raise
$2.9M
Raised in the CF1 raise (approximate)
Closed March 30, 2026
1,084
Investors in the CF1 raise
Full campaign
Alex's role: led campaign strategy and built the research, messaging, and creative workflows as StartEngine's Director of Funding Growth.
Read the Innovega case study -
LiquidPiston
A $3.9M Reg CF raise built around a technical story
$3,899,861
Invested in the Reg CF offering
Closed October 15, 2026
3
Investor webinars hosted
During the raise
Alex's role: managed the issuer strategy and growth plan and hosted three investor webinars as StartEngine's Director of Funding Growth, from launch through the close.
Read the LiquidPiston case study -
Legion M
Investor engagement for a fan-owned entertainment company's Reg CF raise
$965,225
Raised in the Reg CF offering
Snapshot as of October 4, 2026
2,359
Investors in the Reg CF offering
Snapshot as of October 4, 2026
Alex's role: supported the campaign and hosted two investor webinars as StartEngine's Director of Funding Growth. Figures are a snapshot of the live raise, not a closing total.
Read the Legion M case study
Questions about equity crowdfunding
If preparation is incomplete, the first step can be a Raise Plan.
Is equity crowdfunding right for my company?
It can be a strong fit when you have a business people can understand, credible evidence of progress, and an audience you can reach, such as customers, users, fans, or an industry community. You also need a realistic budget, founders willing to participate, and comfort with the financial disclosures and reporting your offering requires.
We assess your goals, audience, readiness, and resources, then tell you plainly whether a campaign makes sense now, needs more preparation, or whether another funding route fits better.
How do we prepare for a campaign, and how long should we plan for?
Start months before you need the capital. Confirm the offering path and providers, prepare the required financials and documents with your accountant and counsel, and build an audience. Then develop the investor story, campaign page, pitch materials, video, creative, email follow-up, tracking, and launch calendar. Assign responsibility for investor questions and set aside founder time throughout the raise.
Plan in months, with separate preparation and live-campaign phases. Reg A+ adds SEC qualification and audited financials; Reg CF timing depends on readiness and intermediary review; Reg D depends heavily on investor access and diligence. These aren't fixed schedules or promises of funding by a deadline. A Raise Plan maps the work, dependencies, budget, and milestones, including how to sustain momentum and plan the close.
Which offering path should we use?
Choosing the raise type is a core part of our work, alongside choosing how and where to run it. We help you compare Reg CF, Reg A+, and Reg D against your target raise, likely investors, existing audience, budget, timing, and capacity to support the campaign.
You get a clear recommendation and the practical trade-offs: who you can reach, how you can market, what the campaign will require, and whether the economics make sense. We work through those decisions before you commit to a platform or campaign build. Your counsel confirms eligibility and the final offering structure.
Can you help with a raise that is already live?
Yes. Joining mid-raise is a normal starting point. You don't need to wait for the next round to bring in experienced campaign support.
We review performance, remaining time, available budget, and what can still change. That can include projections based on current raise pace and different spending scenarios, benchmarking against relevant campaigns, addressing a mid-raise lull, improving follow-up, and building the closing plan. You'll get a practical view of what's achievable and which actions deserve priority. Projections are planning tools, not guarantees.
Do you introduce investors?
No. Think of RaiseFM as the marketing team for your company's fundraising. We help you reach relevant audiences through agreed marketing channels and build the follow-up around that interest. We don't provide investor lists, capital introductions, or placement services.
Tell us about your raise.
A few questions to help us understand your plans and where we can help.