For issuers and fund managers using Securitize

Power your raise on Securitize, from investor interest to funded subscriptions.

Alex Wills led Streitwise's issuer-side transfer-agent migration to Securitize, coordinating partner testing, implementation, investor communications, and the portal experience. RaiseFM brings that hands-on experience and broader fundraising expertise to your offering, then does the work: positioning, landing pages, investor education, ads, email nurture, events, and ongoing communications.

Tell us about your raise

RaiseFM is independent of Securitize. Our Securitize experience comes from Streitwise, before RaiseFM.

Issuer-side experience

First-hand experience on your side of the offering.

At Streitwise, the work covered both investor acquisition and the experience after sign-up: the move from Computershare to Securitize, alongside the marketing, CRM, and investor communications around a Reg A+ Office REIT. RaiseFM puts that operating experience to work for your company or fund.

We connect your investor story, acquisition, and subscription process

Positioning and education
Explain the investment strategy, evidence, terms, and risks in language your intended investors can understand.
Your own acquisition channels
Build a plan for your website, permissioned audience, approved outreach, paid media, and founder or manager content.
Investor experience
Test the path from your landing page into the subscription process, clarify next steps, and coordinate support for points where investors get stuck.
Content and review
Give your leadership, counsel, and any engaged broker-dealer clear drafts, supporting facts, and time to approve them.
Service-team coordination
Keep marketing requests, investor-facing changes, and operational questions moving between your team and the relevant Securitize contacts.

Experience in numbers

60+

Reg CF and Reg A+ client campaigns led or supported with strategy and coordination

Campaigns at varying stages and scopes, through October 2026

$102.2M

Raised across Reg CF and Reg A+ client campaigns overseen in the role, through October 2026

Funds raised during the role, across 65 raises by 52 client issuers; campaign totals, not marketing-attributed capital

10,800

Estimated accredited investors across the same Reg CF and Reg A+ client campaigns

Estimated from each campaign's full run; includes investments made before the role began and may count an investor in more than one raise

From Alex's role as StartEngine's Director of Funding Growth, before RaiseFM. These figures are not Securitize-specific results.

Preparation to ongoing investment

The work at every stage of your offering

A fund accepting subscriptions throughout the year needs a different rhythm from a campaign with a final deadline. We build the plan around your actual investment windows, approval process, and investor audience. Launch Build prepares the offering's marketing; Campaign Leadership runs acquisition, content, and follow-through while it is live.

Where is your offering?

  1. Start here Preparation

    Get investor-ready

    • Define your intended investor audience, acquisition budget, and marketing goals around the offering your advisers have structured
    • Develop the investment story, evidence, messaging themes, and investor FAQ
    • Write your issuer-owned landing page and supporting presentation or one-pager
    • Direct founder or fund-manager video content, from interview and script to creative review
    • Map the Securitize services you have contracted and the work your other providers handle
    • Build CRM segments and email nurture for contacts you are permitted to reach
    • Test the subscription handoff and establish the reporting available before paid acquisition begins
  2. Start here Launch

    Open with a working acquisition plan

    • One launch calendar with owners across your team, service providers, and RaiseFM
    • Approved outreach to existing investors, customers, and manager or founder contacts, suited to your offering's rules
    • Launch emails, website content, and social announcements where public promotion is permitted
    • A founder or manager presentation, with invitations and follow-up ready
    • Practical investor guidance on eligibility, documents, and how to get account support
    • Paid tests when the offering can accept investors and the acquisition path is ready
    • Content prepared for any distribution or announcement opportunities confirmed in your service scope
  3. Start here Live offering

    Keep qualified interest moving

    • A weekly plan for content, spend, events, and investor follow-up
    • Investor education, manager commentary, and answers to recurring questions
    • All campaign content, from ads and posts to video and email, overseen as one consistent set
    • CRM nurture for eligible prospects, with messages matched to their stage
    • Approved process reminders for incomplete subscription steps where records and permissions support them
    • Landing-page and creative improvements based on investor questions and available conversion data
    • Coordination with investor support, the manager, and any engaged placement team on outstanding issues
    • Reporting that separates leads, signed documents, accepted subscriptions, and settled capital
  4. Start here Close or continue

    Match the next step to the offering

    • For a fixed close: coordinate genuine deadlines across your page, ads, emails, and final founder or manager event
    • For scheduled subscriptions: plan reminders around confirmed document and funding cutoffs for each intake window
    • For an ongoing fund: maintain acquisition and education across subscription cycles, with regular decisions on budget and messaging
    • Prepare investor welcome messages and the next reporting or update calendar
    • Reconcile available acquisition reporting with accepted, funded subscriptions and separate pending amounts
    • Adjust or stop advertising when a window closes or the offering stops accepting capital
    • Carry the findings into the next subscription period, raise, or investor communication plan

Investor content

Your investment story, written for you. In your voice.

A landing page introduces the opportunity. Useful follow-up helps investors assess it. We turn founder and manager conversations, company news, and approved fund information into clear material for prospects and current investors.

We can ghostwrite as your CEO, founder, or fund manager, matching their voice and preparing each draft for approval. For a fund, that might mean a strategy explainer or manager letter. For an operating company, it might mean a product milestone, customer story, or founder Q&A.

  • One topic, a clear explanation, and a relevant next step
  • Education on the business or strategy, fees, investment horizon, and material risks
  • Landing-page copy, investor emails, presentation scripts, FAQs, and leadership posts
  • Investor-facing explanations of portal changes, account access, and servicing updates
  • Drafts coordinated with your counsel and any broker-dealer review required for the engagement
Cadence
A content calendar built around investor questions, meaningful news, reporting dates, and subscription windows.
Closing stretch
Additional reminders and event content for real deadlines, with review time built in.

Investor follow-through

Turn qualified interest into a clearer path to investment.

An investor researching your strategy needs education. Someone waiting on a verification step needs process help. We connect your own marketing and CRM with the subscription information you are authorized to use, so the next action is clear.

  1. Prospect

    Reach the right audience

    Issuer-owned channels, approved paid media, leadership content, and relevant events that introduce your offering to the investors it can accept.

  2. Interested investor

    Help them evaluate the offering

    Clear landing pages, FAQs, manager presentations, and permissioned email nurture that explain the opportunity and its risks.

  3. Subscriber

    Keep the process moving

    Approved guidance and reminders for outstanding steps, with identity, eligibility, account, and funding questions routed to the responsible team. Signed documents, accepted subscriptions, and cleared funds remain separate reporting stages.

  4. Investor

    Keep the relationship informed

    Welcome messages, portfolio or company updates, reporting reminders, and approved communications about future investment opportunities.

Put your own audience and available data to work

Email automations
Welcome, education, event follow-up, and process reminders with clear triggers and stop conditions.
Segments
Existing investors, new prospects, event attendees, and incomplete subscribers where the data and permissions support those distinctions.
Investor materials
Approved one-pagers, presentations, and answers to common questions for your authorized investor-facing team.
Measurement
Connect lead sources to accepted and funded subscriptions where records allow it, and make gaps in attribution visible.

One working plan

Clear owners across marketing, subscriptions, and investor service.

Your Securitize agreement determines which services your offering uses. We build the marketing plan around that scope and coordinate the handoffs your investors experience.

The investment and its infrastructure

Tokenization and transfer agency
Represent the security digitally and maintain ownership records. These functions serve different purposes from finding new investors.
Investor onboarding and primary issuance
Account and eligibility steps, subscription documents, funding, and issuance form the path into a new investment. We prepare investor guidance and test the marketing handoff with the responsible teams.
Broker-dealer and distribution
If Securitize Markets or another broker-dealer is engaged to place the offering, we coordinate approved materials and responsibilities with that team. Transfer-agent service alone does not include investor distribution.
Fund administration
Your administrator handles the agreed accounting, valuation, and fund reporting work. We turn approved information into clear investor communications.
Secondary trading
A separate route for eligible investors to trade existing securities, subject to the security's restrictions and available buyers. It is distinct from new subscriptions into your offering.

The marketing work we own

Your positioning, issuer-owned landing pages, acquisition campaigns, CRM nurture, leadership content, events, and investor communications, within the scope we agree. We keep the content calendar, approval requests, and marketing reporting moving, with clear escalation to the people who handle account support, investment questions, and subscription decisions.

Founder and manager events

Put your leadership in front of investors.

Investors want to hear from the people building the company or managing the assets. We host founder interviews, fund-manager presentations, and investor Q&As that explain the strategy and address the questions your audience is asking.

We plan the event, write the speaker brief and questions, coordinate review, promote it to the permitted audience, and follow up with registrants. Approved replays and clips become material for your website, emails, and leadership content.

Case studies

Investor acquisition and the operations behind the investor experience.

    • Reg A+
    • Office REIT
    • Securitize transfer agency

    Streitwise

    Streitwise's Reg A+ Office REIT needed an investor acquisition system (positioning, website, paid media, CRM, email nurture, and investor communications) and an issuer-side transfer-agent migration from Computershare to Securitize, with partner testing, implementation decisions, investor communications, and the portal experience. The transition moved REIT share records onto Securitize's blockchain-backed infrastructure.

    • $20M+

      Office REIT investments across the issuer's offering

      2018 through 2022

    • 1,500+

      Retail investors in the Office REIT

      2018 through 2022

    Alex's role: Marketing Director at Streitwise, before RaiseFM. These are issuer-wide offering totals, not amounts raised through or processed by Securitize. His Securitize work covered the migration, implementation, and investor experience.

    Read the Streitwise case study
  • Bitcoin IRA ad showing The Ultimate Guide to Bitcoin IRA Investing, with the line Featured in Forbes and the Bitcoin IRA logo.
    • Crypto retirement

    Bitcoin IRA

    Building the demand engine behind a new investment category

    • $117.9M

      Investment volume

      May to December 2017

    • 2,067

      Unique investors

      May to December 2017

    Alex's role: Director of Demand Generation at Bitcoin IRA from January 2017 to April 2018. Figures are company totals including fees, not revenue.

    Read the Bitcoin IRA case study

Questions from issuers and fund managers using Securitize

A good fit is an issuer or manager preparing an offering or already accepting subscriptions, with a defined investor audience, leadership time for content and events, and a realistic acquisition budget.

Have you worked with Securitize before?

Yes, from the issuer's side. At Streitwise, Alex led the transfer-agent migration from Computershare to Securitize, coordinating partner testing, implementation, investor communications, and the portal experience. He also led Streitwise's broader investor marketing. He did not work for Securitize.

Is RaiseFM part of Securitize?

No. RaiseFM is independent and is not affiliated with, endorsed by, or an official partner of Securitize. We work for your company or fund and coordinate with its service providers using the access you authorize.

Does using Securitize mean it will bring us investors?

That depends on your engagement. Securitize Markets provides broker-dealer services, and selected offerings have investor-facing distribution. Technology, tokenization, or transfer-agent service alone does not establish a placement commitment. We start by identifying what distribution you have contracted and building a plan for the investor demand your own team must generate.

We already have an onboarding portal. What would you do?

Build the marketing around it: positioning, investor education, your own landing pages, acquisition, events, and email nurture. We also test the handoff into subscriptions and prepare clearer guidance for investors. Account support, verification, subscription acceptance, and fund accounting stay with the teams responsible for them.

Can you market a private fund?

Yes, with a scope matched to its structure and permitted audience. Rule 506(c) permits public solicitation subject to its conditions, including accredited-purchaser verification. Some funds also require qualified-purchaser status. Rule 506(b) prohibits general solicitation, so that work centers on counsel-approved private communications and relationship management. See Private Funds and Reg D.

Our fund accepts subscriptions throughout the year. Does this still fit?

Yes. We build an ongoing acquisition and communication calendar around your subscription windows, manager events, reporting dates, and investor questions. Closing reminders reflect actual cutoffs. An ongoing offering does not need an invented final deadline.

Can you improve an offering that is already live?

Yes. We review your positioning, landing page, acquisition sources, nurture, and available subscription data to identify the main points of friction. Then we agree on priorities and owners. A stalled offering can start with a Raise Audit and Recovery Plan.

Can you track investments and follow up with incomplete subscribers?

We can build reporting and approved follow-up around the data and contact permissions available for your offering. We confirm those first. Account registration, signed documents, accepted subscriptions, and cleared funds are different stages. Platform-wide access, tracking pixels, and automatic CRM exports are not assumed.

Does tokenization make our investment liquid or approved by regulators?

No. Tokenization changes how a security is represented or administered. It does not by itself provide regulatory approval, exchange listing, investor distribution, or liquidity. Secondary trading depends on the security, applicable restrictions, approved access, and actual buyers.

How do you charge for paid media?

A flat management fee, set in the engagement agreement. We never charge a percentage of your ad spend. Media spend is separate from management and from Securitize, broker-dealer, legal, and fund-administration costs.

Is equity crowdfunding right for my company?

It can be a strong fit when you have a business people can understand, credible evidence of progress, and an audience you can reach, such as customers, users, fans, or an industry community. You also need a realistic budget, founders willing to participate, and comfort with the financial disclosures and reporting your offering requires.

We assess your goals, audience, readiness, and resources, then tell you plainly whether a campaign makes sense now, needs more preparation, or whether another funding route fits better. Our equity crowdfunding page covers the basics.

How do we prepare for a campaign, and how long should we plan for?

Start months before you need the capital. Confirm the offering path and providers, prepare the required financials and documents with your accountant and counsel, and build an audience. Then develop the investor story, campaign page, pitch materials, video, creative, email follow-up, tracking, and launch calendar. Assign responsibility for investor questions and set aside founder time throughout the raise.

Plan in months, with separate preparation and live-campaign phases. Reg A+ adds SEC qualification and audited financials; Reg CF timing depends on readiness and intermediary review; Reg D depends heavily on investor access and diligence. These aren't fixed schedules or promises of funding by a deadline. A Raise Plan maps the work, dependencies, budget, and milestones, including how to sustain momentum and plan the close.

Which offering path should we use?

Choosing the raise type is a core part of our work, alongside choosing how and where to run it. We help you compare Reg CF, Reg A+, and Reg D against your target raise, likely investors, existing audience, budget, timing, and capacity to support the campaign.

You get a clear recommendation and the practical trade-offs: who you can reach, how you can market, what the campaign will require, and whether the economics make sense. We work through those decisions before you commit to a platform or campaign build. Your counsel confirms eligibility and the final offering structure.

Next step

The only fundraising consultant with direct platform and issuer experience. Work with Alex.

Share where the raise stands, the offering path, your timing, and the main challenge. Alex reviews every inquiry personally.

  1. You send a short inquiry: a few short questions about the raise, then how to reach you.
  2. We reply within one business day, whether or not the work is a fit.
  3. If it's a fit, you book a 30-minute first conversation from the link in that reply.

Tell us about your raise.

A few questions to help us understand your plans and where we can help.