For Republic issuers
Power your Republic raise, from onboarding to close.
Alex Wills has managed raises on Republic, including Streitwise's Reg A+ offering. RaiseFM brings that first-hand issuer experience and extensive crowdfunding campaign expertise to your raise, then does the work: launch preparation, campaign updates, ads, founder events, investor follow-up, and the close.
RaiseFM is independent of Republic. Our Republic experience comes from Streitwise, before RaiseFM.
Republic expertise
First-hand experience on your side of the raise.
Our Republic experience is from the issuer's side of the table: managing the campaign work that sits around the platform, explaining the offering, reaching investors, keeping the story moving, and following through. We combine that experience with a clear plan for your offering and the support Republic is providing today.
We turn Republic's process into a working campaign plan
- Campaign story and page
- Your investment narrative, supporting evidence, and founder materials, aligned with Republic's page-building and review process.
- Opening momentum
- A plan for customers, previous investors, and founder contacts before relying on marketplace discovery.
- Platform distribution
- Confirm the promotion schedule for your offering, prepare the assets, and coordinate requests with your campaign manager.
- Investor engagement
- Useful updates, founder Q&As, and a clear owner for discussion-board responses.
- Campaign coordination
- One calendar across your team, Republic, any Marketing Studio engagement, and our own delivery.
Experience in numbers
60+
Reg CF and Reg A+ client campaigns led or supported with strategy and coordination
Campaigns at varying stages and scopes, through October 2026
$102.2M
Raised across Reg CF and Reg A+ client campaigns overseen in the role, through October 2026
Funds raised during the role, across 65 raises by 52 client issuers; campaign totals, not marketing-attributed capital
10,800
Estimated accredited investors across the same Reg CF and Reg A+ client campaigns
Estimated from each campaign's full run; includes investments made before the role began and may count an investor in more than one raise
From Alex's role as StartEngine's Director of Funding Growth, before RaiseFM. These figures are not Republic-specific results.
Onboarding to close
The work at every stage of your raise
Your raise needs a plan for the people you bring, the content they see, and the investments they complete. We plan all four stages before launch, then run them with you. It all fits into a Launch Build and Campaign Leadership, the same engagements as every RaiseFM raise.
Where is your raise?
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Start here
Onboarding
Get launch-ready
- Guidance through Republic's onboarding requests, with a timeline built around your financials, filings, and approvals
- Your investment story, messaging themes, and campaign FAQ
- Founder interviews and direction for your header video, from script to final cut
- Campaign page copy and creative aligned with the work Republic already includes
- A landing page hosted on your own website
- An outreach plan for the investors most likely to act first
- Tracking checked before paid acquisition begins
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Start here
Launch
Go live with momentum
- A launch calendar with owners: yours, Republic's, and ours
- Customer, prior-investor, and founder-network outreach, sequenced around launch
- Reservation follow-up where your offering uses it
- Launch announcements across your own channels, with review appropriate to the offering
- The first two weeks of campaign updates drafted before day one
- Founder video and promotional assets ready for confirmed opportunities
- Paid tests when your page and audience are ready
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Start here
Live raise
Keep investors coming
- A weekly plan for spend, messaging, and content, with an owner for every action
- Campaign updates, with a working target of 3 to 4 a week
- Webinars we host, founder interviews, and investor Q&As
- Draft answers for your team's public investor discussions
- Customer, industry, and partner outreach suited to your business
- Social posts and press for real company news
- All campaign content, from ads and posts to video and email, overseen as one consistent set
- Weekly decisions based on campaign performance and the work still outstanding
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Start here
Close
Finish strong
- The close-or-extend decision, made early with Republic and your advisers
- Closing messaging coordinated across your page, updates, ads, and email within the rules for each channel
- Near-daily campaign updates in the final stretch when there is useful content and review time
- Closing promotions requested in time, and a final founder webinar
- Approved reminders for unfinished investor steps, coordinated with Republic
- Ads switched off on time and a handoff for outstanding closing tasks
- A wrap-up of what worked, plus an investor communication plan after the raise
Campaign updates
Campaign updates, written for you. In your voice.
A campaign page introduces the business. Updates show investors that the business keeps moving. We build a content plan around product progress, customer stories, founder perspective, and the questions your audience needs answered.
We turn company news and founder conversations into clear, useful updates. If needed, we ghostwrite as your CEO or founder, matching their voice and preparing each draft for their approval.
- One topic, a short read, and one clear next step
- Company milestones supported by evidence and cleared for publication
- A planned mix of traction, product education, founder perspective, and Q&A
- Drafts and revisions coordinated with Republic's review process
- Submission timing planned around approval lead times and weekend coverage
- Standard
- 3 to 4 campaign updates a week, adjusted to the substance available and the review schedule
- Closing stretch
- Near daily updates when useful and approved in time
Followers
Turn interest into completed investments.
An interested visitor, a follower, and someone who has committed to invest need different follow-up. We build a plan for each, so your team knows which message to send and what needs attention next.
- Visitor
Reach the right people
Ads, founder outreach, customers, press, and partner audiences that bring likely investors to your Republic page.
- Follower
Give them reasons to stay engaged
A clear page, useful campaign updates, and founder events that help interested people learn more about the business.
- Commitment
Help them finish
Prepare reminders and coordinate with the authorized team to address outstanding investment steps.
- Investor
Keep the relationship going
Company news, founder Q&As, and ongoing communication that keep investors informed after the raise.
Put your audience and available data to work
We build email nurture for the contacts you already own and prepare platform follow-up using the tools and permissions available for your Republic offering.
- Email automations
- Welcome and nurture flows for your own leads, with a clear next step back to the offering page.
- Platform messages
- Drafts for approved investor follow-up, coordinated with whoever is authorized to send them.
- Segments
- Existing customers, previous investors, new prospects, and supporters with unfinished steps, where the records support those distinctions.
- Company summaries
- Short, approved material that explains the business and directs detailed offering questions to the appropriate channel.
Paid advertising
Paid media, without the percentage.
We run paid advertising on Google, Meta, and other platforms where your raise fits them, with media buyers who specialize in Reg CF and Reg A+ acquisition. We build the plan around your offering, audience, and usable capital after costs.
- How we charge
- A flat management fee. We never charge a percentage of your ad spend, so a recommendation to spend more never raises our fee.
- Funnel roles
- Prospecting to reach likely investors, nurture to build familiarity, and retargeting where permitted and supported.
- Creative
- Ads built from your tested messaging themes, refreshed as performance changes, and reviewed before they run.
- Timing
- Test before scaling and adjust spend to what your campaign is actually converting.
- Measurement
- Cost per qualified lead and investor, with source reporting reconciled against the campaign records available. Attribution limits stay visible.
With or without Marketing Studio
One campaign plan, whoever is doing the work.
Republic has its own Marketing Studio. Some issuers purchase additional services; others bring their own agency. RaiseFM can support either arrangement, with a scope built around what your team and Republic already cover.
If you use Republic Marketing Studio
We work alongside its agreed scope.
- One delivery calendar and clear owners for each task
- Your team supplies the company facts and approvals; we help turn them into usable briefs and content
- Campaign updates, founder preparation, and your own email nurture where these sit outside the Studio engagement
- Reporting and decisions that account for the combined campaign activity
If you don't use Marketing Studio
We act as your agency.
- Your acquisition strategy and paid media, managed for a flat fee
- Campaign copy and creative, built by us or directed for your team
- Your campaign updates, founder events, and email automations
- Page revisions, promotion requests, and reviews coordinated through your Republic contacts
Webinars and founder Q&As
Founders, interviewed live.
Investors want to hear from the people building the company. We host webinars for your raise and interview founders live, helping investors understand the business and get their questions answered.
We plan the event, write the speaker brief and questions, coordinate review, promote it, and follow up with registrants. Replays and approved clips become material for your campaign content and your own audience.
Republic experience
Streitwise: issuer-side experience on Republic.
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Streitwise
Streitwise's Republic raise was one part of a wider marketing program for its Reg A+ Office REIT, covering positioning, investor acquisition, paid media, CRM, email nurture, and investor communications.
$153,096
Raised on the historical Republic listing
Republic-displayed campaign amount; closed January 31, 2021
90
Investors on that Republic listing
Republic-displayed investor count
Alex's role: Marketing Director at Streitwise, managing the raise before RaiseFM. These are Republic's displayed campaign figures. The full case study covers Streitwise's broader fundraising and investor acquisition work beyond Republic.
Read the Streitwise case study
Questions from Republic issuers
A good fit is a Republic issuer preparing to launch or already live, with founder time for content and events and a realistic acquisition budget. The campaign plan depends on your offering type and the support already included.
Have you managed raises on Republic before?
Yes, including Streitwise's Reg A+ offering, managed from the issuer's side before RaiseFM. We bring that issuer-side experience to your strategy, campaign content, acquisition, and follow-up.
Is RaiseFM part of Republic?
No. RaiseFM is independent and is not affiliated with, endorsed by, or an official partner of Republic. Our Republic experience comes from managing issuer campaigns. We work for your company and coordinate with your platform contacts using the access you authorize.
Republic already helps build the page. What would you do?
We strengthen the story, organize supporting evidence, prepare founder material, and help your team make the page clear before review. Then we lead the marketing work agreed in your engagement. We start by checking what Republic already includes so you have clear ownership of every deliverable.
We use Republic Marketing Studio. Can you work alongside it?
Yes. We review its scope first, then agree where RaiseFM adds value. That can include founder preparation, campaign updates, your own audience and CRM, events, and weekly campaign leadership. We establish responsibilities before work begins.
Can you get us featured in Republic emails or trending on the homepage?
We help plan your launch momentum and prepare requests for the opportunities your offering qualifies for. Republic controls its own distribution. Its public guides contain different thresholds and schedules, so we confirm the applicable requirements with your campaign manager before putting a feature in the plan.
Can you follow up with everyone who starts investing?
The approach depends on the records and permissions available. We can prepare follow-up through the authorized platform tools and nurture leads your company collected directly. We do not assume that every visitor's or investor's email address is available for your CRM during the raise.
How do you charge for paid media?
A flat management fee, set in the engagement agreement. We never charge a percentage of your ad spend. Media spend is separate, and we recommend a scope that fits your raise size and budget.
Our raise is already live. Is it too late?
No. We review your page, recent campaign activity, content, acquisition, and follow-up to identify what is holding the raise back. Then we set a plan with owners. A stalled raise can start with a Raise Audit and Recovery Plan.
Do you work on both Reg CF and Reg A+ raises?
Yes. Our Republic experience includes Streitwise's Reg A+ offering. We tailor the plan to the exemption, the platform team handling your offering, and the investors you can reach. Reg CF campaign policies do not automatically apply to Reg A+ or private offerings.
Is equity crowdfunding right for my company?
It can be a strong fit when you have a business people can understand, credible evidence of progress, and an audience you can reach, such as customers, users, fans, or an industry community. You also need a realistic budget, founders willing to participate, and comfort with the financial disclosures and reporting your offering requires.
We assess your goals, audience, readiness, and resources, then tell you plainly whether a campaign makes sense now, needs more preparation, or whether another funding route fits better. Our equity crowdfunding page covers the basics.
How do we prepare for a campaign, and how long should we plan for?
Start months before you need the capital. Confirm the offering path and providers, prepare the required financials and documents with your accountant and counsel, and build an audience. Then develop the investor story, campaign page, pitch materials, video, creative, email follow-up, tracking, and launch calendar. Assign responsibility for investor questions and set aside founder time throughout the raise.
Plan in months, with separate preparation and live-campaign phases. Reg A+ adds SEC qualification and audited financials; Reg CF timing depends on readiness and intermediary review; Reg D depends heavily on investor access and diligence. These aren't fixed schedules or promises of funding by a deadline. A Raise Plan maps the work, dependencies, budget, and milestones, including how to sustain momentum and plan the close.
Which offering path should we use?
Choosing the raise type is a core part of our work, alongside choosing how and where to run it. We help you compare Reg CF, Reg A+, and Reg D against your target raise, likely investors, existing audience, budget, timing, and capacity to support the campaign.
You get a clear recommendation and the practical trade-offs: who you can reach, how you can market, what the campaign will require, and whether the economics make sense. We work through those decisions before you commit to a platform or campaign build. Your counsel confirms eligibility and the final offering structure.
Tell us about your raise.
A few questions to help us understand your plans and where we can help.