Tryperion Holdings

Overview

Streitwise's investor business was built around a single Reg A+ Office REIT. As Marketing Director, I helped launch two multifamily syndications under Regulation D, the beginnings of a marketplace of real estate offerings. Together they recorded $8,345,460 in investor commitments in 2022 and 2023.

Tryperion Holdings is the private equity real estate firm behind Streitwise, and it managed the offerings. Streitwise is the brand investors knew, so this page uses Streitwise for the marketing and Tryperion Holdings for the firm behind it.

The opportunity

Give existing investors more than one offering

Streitwise had built its investor base around one product: a non-traded Office REIT, open to investors of all wealth levels under Reg A+. Office real estate was struggling after Covid-19, and the REIT was Streitwise's only offering. Separate multifamily syndications gave investors a different kind of real estate, and gave Streitwise a second way to raise capital.

Each new offering needed more than a campaign: a place in a broader marketplace, a different subscription platform, legal coordination, and an acquisition plan that fit its rule. The first offering could not be advertised publicly. The second could.

Goals and scope

The playbook

How the two offerings launched

1. 01

   Moved a single-REIT brand toward a marketplace

   I worked with the C-suite to add the syndications and helped move Streitwise from one REIT toward a marketplace of real estate offerings. That meant connecting an established investor audience to new offerings, a different subscription platform, and acquisition suited to each offering's structure.

2. 02

   Launched a 506(b) offering through existing investor relationships

   The first syndication was Victoria Multifamily Portfolio, multifamily real estate in Victoria, Texas, launched in 2022 under Rule 506(b). The rule does not allow general solicitation, so the offering was not advertised publicly. I focused acquisition on investor relationships Streitwise had built through its Reg A+ REIT, with legal coordination at the center of the launch.

   I set up the offering in Juniper Square, worked with legal to bring it to launch, and ran investor communications and fundraising marketing. Victoria Multifamily Portfolio recorded $4,530,533 in investor commitments.

3. 03

   Launched a 506(c) offering with public marketing to accredited investors

   The second offering was TH Trumbull, for The Royce at Trumbull in Connecticut, under Rule 506(c). The rule allows general solicitation, provided every purchaser is accredited and the issuer takes reasonable steps to verify it. That opened a route to accredited investors beyond Streitwise's existing audience.

   I built the marketing for it: Meta acquisition and retargeting, Google Search, landing pages, qualification flows, and follow-up with investor education, webinars, and deal materials. The qualification questions sorted leads for follow-up. They were a marketing step, not the accredited-investor verification the rule requires.

   Streitwise's reporting attributed $1.4M of the offering's total to Meta acquisition and retargeting, which ran in January and February 2023. TH Trumbull recorded $3,814,927 in investor commitments.

   

4. 04

   Ran both offerings as one process

   I kept positioning, investor communications, campaign execution, and offering operations connected across both launches, so neither was a standalone advertising project. I also ran investor communications in Juniper Square, including funding updates.

Key moves

What changed

1. A single-REIT brand moved toward a marketplace of real estate offerings
2. A 506(b) launch built on existing investor relationships, with no public advertising
3. Offering setup in Juniper Square, with legal involved from the start
4. A 506(c) launch with public marketing to accredited investors on Meta and Google Search
5. Qualification and follow-up through investor education, webinars, and deal materials
6. Positioning, communications, campaigns, and operations run as one process

Results

The numbers

Commitments are the totals recorded for each offering in its entity dashboard. The $1.4M is the part of one offering that Streitwise's reporting attributed to Meta.

• $8,345,460

  Combined investor commitments

  Two offerings, 2022 and 2023

• $4,530,533

  Victoria Multifamily Portfolio

  Rule 506(b), Victoria, Texas, 2022

• $3,814,927

  TH Trumbull

  Rule 506(c), Trumbull, Connecticut, 2023

• $1.4M

  Attributed to Meta acquisition and retargeting

  January to February 2023, within the TH Trumbull total

Results in detail

What the numbers mean

The $8,345,460 is the sum of two offerings' investor commitments: $4,530,533 for Victoria Multifamily Portfolio and $3,814,927 for TH Trumbull. Each is the committed total in the offering's entity dashboard.

These were separate offerings from Streitwise's Reg A+ Office REIT, so they are not part of the REIT's $20M+ total.

The $1.4M is investor capital that Streitwise's reporting attributed to Meta acquisition and retargeting for TH Trumbull in January and February 2023. It is part of that offering's $3,814,927, not additional to it.

Testimonials

From Streitwise's CEO and Forbes

Key learnings

Learning Experiences

1. The rule sets the marketing plan. A 506(b) offering and a 506(c) offering needed different acquisition from the first day.
2. An existing investor base can support the next offering, within the rules. Legal belongs in the plan from the start.
3. A new offering needs its operations ready before its marketing. The subscription platform, legal review, and investor communications came first.
4. Public reach still needs follow-up. Ads started the conversation with accredited investors, and education, webinars, and deal materials carried it forward.