Legion M

Overview

Legion M brings fan ownership into the entertainment business. Founded in 2016 by Paul Scanlan and Jeff Annison, it connects film and television projects with a community that takes part as shareholders as well as viewers and advocates. Its 2026 Regulation Crowdfunding offering on StartEngine had raised $965,225 from 2,359 investors as of October 4, 2026.

As StartEngine's Director of Funding Growth, I supported the campaign and hosted two investor webinars, bringing direct access to the company into the investor experience. I also attended the premiere of the Green Day-inspired film Nimrods with Legion M, alongside the community behind the business.

Raise records

Legion M's raise on KingsCrowd

• KingsCrowd2026 Reg CF raiseLegion M's 2026 Reg CF raise on StartEngine. I was managing the raise as of October 4, 2026. KingsCrowd's figures may be later than this case study's snapshot.

The challenge

Turning enthusiasm for the films into an investment story

Legion M's community already cares about its films and events. The raise had to connect that enthusiasm to a clear, company-level story: what the business does, how it works, and what investors are being offered.

A premiere could make the business tangible, and a live webinar could give prospective shareholders a direct introduction to the company. Both had to help people make an informed investment decision.

Goals and scope

The playbook

How I supported the raise

1. 01

   Hosted two investor webinars

   I hosted two live sessions for Legion M, connecting the company directly with people considering its offering. Live events give a campaign a human point of contact and let investors hear about the business from the people running it.

2. 02

   Supported the account within StartEngine's growth team

   As Director of Funding Growth, my role connected issuer strategy, investor communications, campaign reporting, creative and paid-media coordination, platform promotions, and follow-through across teams.

3. 03

   Kept campaign management connected

   Across my accounts, I built workflows that refreshed campaign data, prepared campaign briefs, drafted messaging and ad copy, analyzed campaign updates, and handed priorities to the teams that executed them, so reporting, messaging, client priorities, and handoffs moved together rather than as separate tasks.

4. 04

   Took part in the community behind the raise

   I attended the premiere of Nimrods with Legion M. It gave me a first-hand view of the experiences and community at the center of the company's story, alongside my investor-facing work on the campaign.

Investor webinars

Two live sessions I hosted

I hosted two live investor webinars during Legion M's raise, each giving people considering the offering a direct introduction to the company and a chance to hear the business case firsthand. No investments are attributed to either webinar here.

Nimrods premiere

With the community behind the raise

Nimrods is a Green Day-inspired coming-of-age comedy that Legion M distributes in partnership with Inaugural Entertainment. Its premiere at the Hollywood Legion Theater on August 13, 2026 brought Legion M's entertainment work into a room where its community, investors included, could experience a project together.

I attended the premiere with Legion M. Seeing the business through one of its own events added first-hand context to the story I helped tell investors.

Key moves

What I brought to the campaign

1. Two live investor webinars I hosted for people considering the offering
2. Direct access to the company for people considering the offering
3. Account support across strategy, communications, reporting, creative, and paid media
4. First-hand involvement with Legion M's community at the Nimrods premiere

Results

The numbers

Each figure describes Legion M's 2026 Reg CF raise on StartEngine, where I was Director of Funding Growth, as of October 4, 2026.

• $965,225

  Raised in the Reg CF offering

  Snapshot as of October 4, 2026

• 2,359

  Investors in the Reg CF offering

  Snapshot as of October 4, 2026

• 2

  Investor webinars hosted

  During the raise

Results in detail

What the numbers mean

As of October 4, 2026, Legion M's Reg CF offering on StartEngine had raised $965,225 from 2,359 investors. The raise was still live, so this is a snapshot, not a final closing total.

The figures cover this offering up to that date. Later fundraising, Legion M's earlier rounds, and company-wide investor totals are not included. No amount is attributed to either webinar or to the premiere.

Timeline

Campaign timeline

1. May 28, 2026

   Legion M's 2026 Reg CF raise launched on StartEngine.

2. August 13, 2026

   The Nimrods premiere at the Hollywood Legion Theater, which I attended with Legion M.

3. October 4, 2026

   Still open: $965,225 raised from 2,359 investors in the Reg CF offering, which I was managing.

4. January 25, 2027

   The raise's scheduled close. It was still open as of November 9, 2026.

Key learnings

Learning Experiences

1. Live events make a company accessible. A hosted webinar gives prospective investors a person to hear from and a recording to return to.
2. Connect the story to real business activity. A film premiere shows what the company does in a way a campaign page cannot.
3. Keep campaign management connected. Reporting, messaging, client priorities, and team handoffs work best when they move together.
4. Define the reporting window. A snapshot date keeps a live raise's figures clear and separate from later fundraising and earlier rounds.