Etherdyne campaign ad: under an orange banner, a phone, lamp, monitor, keyboard, mouse, and laptop on a glowing glass desk, with charging icons on the phone and laptop screens.
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  • Reg CF
  • Wireless power technology

Etherdyne

From a technical story to an oversubscribed first Reg CF raise

Alex Wills, Director of Funding Growth at StartEngine (prior role).

  • $1.2M+

    Raised, per Etherdyne's announcement

    Closed March 9, 2026

  • 468

    Investments recorded

    Full campaign

  • $2,549

    Average investment

    Full campaign

  • 38%

    Of capital from accredited investors

    20% of investors

Alex's role: supported the raise strategy, story, and creative as StartEngine's Director of Funding Growth. The raised amount is Etherdyne's announced total; the other figures come from the campaign record.

Overview

Etherdyne Technologies develops EtherPower, a wireless power platform. Its first Regulation Crowdfunding raise on StartEngine closed on March 9, 2026, oversubscribed at more than $1.2M, according to the company's announcement.

As StartEngine's Director of Funding Growth, I supported the raise strategy, guided the investor-facing story and creative, and helped turn the campaign's data into the plan for the next round.

Summary of Etherdyne's first crowdfunding raise, a Reg CF raise that closed March 9, 2026: $1.2M+ raised per the company's announcement, 468 recorded investments, and a $2,549 average investment. Nearly 60% of Etherdyne investors were 55 or older, against 50.2% of 26,866 StartEngine investors with age data. Accredited investors were 20% of investors and 38% of capital. A map highlights California with 61 investors, Colorado with 19 investors averaging about $2,950, and Georgia with 13 investors averaging about $2,871.
The first raise in one view: results, investor age against StartEngine's baseline, and the states that stood out. Figures are rounded as shown.

Raise records

Etherdyne's raises on KingsCrowd

The challenge

Making complex technology investable

Wireless power is a technical product. Before investors could judge the opportunity, they needed to see it work, understand the proof behind it, and know what the company had already achieved.

The campaign had to bring the demonstration, the proof, the company's traction, and the investment itself into one clear story, then reach the investors most likely to act on it.

Goals and scope

Goals

  • Make the technology clear to investors who are not engineers
  • Put the demonstration, proof, and traction in one story
  • Find the investors most likely to invest, and target them
  • Learn which updates drove investments, for the next round

What I worked on

  • Raise strategy
  • Campaign video
  • Investor landing page
  • Creative
  • Investor data
  • Campaign updates
  • The next raise

The playbook

How I supported the raise

  1. Made complex technology investable

    I provided primary guidance on the campaign video and the investor landing page, bringing the wireless power demonstration, the product proof, the company's traction, and the investment itself into one clear story. Demonstrations by the YouTube creators DIY Perks and Basically Homeless showed the product in use and informed the ads.

    Etherdyne's investor landing page: the headline Wireless Power, Built to Scale with EtherPower, a short summary of the technology, its patents and certifications, three proof points, an Invest button with the share price and minimum investment, and a Watch Investor Pitch button.
    Etherdyne's investor landing page during its next raise, which cites the first round's result. Offering terms shown are from when the screenshot was taken.
  2. Used investor data to sharpen targeting

    I delivered an automated demographic summary of the first raise. Nearly six in ten Etherdyne investors were 55 or older, against 50.2% of the 26,866 StartEngine investors with age data in the platform baseline. Accredited investors were 20% of investors and 38% of capital.

    California led with 61 investors. Colorado's 19 investors averaged about $2,950 each, and Georgia's 13 about $2,871. These findings guided messaging for established investors and geographic tests.

  3. Turned updates into a repeatable content plan

    I analyzed 54 of the campaign's updates to find what drove a response. Final-week countdowns generated the most completed investments in the analyzed update traffic, and third-party validation and concrete proof points drew some of the largest checks.

    The analysis shaped recommendations on media quotes, milestones, proof-led titles, and checkout follow-up. The attribution was directional: it shows which kinds of update drew a response, not the causal lift of each one.

  4. Carried the first round into the next

    Etherdyne kept working with StartEngine on a subsequent raise. I helped launch it in September 2026, with updated messaging and campaign-update guidance based on the first round's performance.

Key moves

What changed in the campaign

  1. One story across the campaign video and landing page: the demonstration, the proof, the traction, and the investment
  2. Creator demonstrations used to show the product in use and to inform the ads
  3. An automated demographic summary comparing Etherdyne's investors with StartEngine's baseline
  4. Messaging for established investors and geographic tests, based on that summary
  5. Update recommendations on media quotes, milestones, proof-led titles, and checkout follow-up

Results

The numbers

Each figure describes Etherdyne's first Reg CF raise, which I supported as StartEngine's Director of Funding Growth.

  • $1.2M+

    Raised, oversubscribed

    Per Etherdyne's announcement; closed March 9, 2026

  • 468

    Investments

    Full campaign, as recorded

  • $2,549

    Average investment

    Full campaign, as recorded

  • 55

    Campaign updates

    Full campaign, as recorded

  • 38%

    Of capital from accredited investors

    They were 20% of investors

  • Nearly 60%

    Of investors aged 55 or older

    Against 50.2% across StartEngine's baseline

Results in detail

What the numbers mean

Etherdyne announced that its first raise closed oversubscribed at more than $1.2M on March 9, 2026. The campaign record tracked 468 investments, an average investment of $2,549, and 55 campaign updates. The announced amount and the campaign record are different sources, so their figures are not combined here.

The investor age, accredited, and state figures come from the campaign's investor data. The StartEngine baseline is the 26,866 platform investors with age data.

Etherdyne kept working with StartEngine on a subsequent raise, which I helped launch in September 2026.

Testimonials

From Etherdyne's CTO and Forbes

Just wanted to say thank you for all your work and help. You were instrumental in our first CF raise and a pleasure to work with.

Leon Hounshell CTO, Etherdyne

First-mover advantage and aggressive Google advertising campaigns have allowed them to build the largest presence in the crypto-asset IRA space, with close to 4,000 customers and $105 million in inflows since they began accepting funds in June 2016.

Jeff Kauflin, Forbes The Hail Mary Retirement Plan: Bitcoin IRA, February 7, 2018

On Bitcoin IRA, where Alex led demand generation.

Timeline

Campaign timeline

  1. October 15, 2025

    Etherdyne's first Reg CF raise launched on StartEngine.

  2. March 9, 2026

    The first Reg CF raise closed, oversubscribed at more than $1.2M, per Etherdyne's announcement.

  3. After the close

    A demographic summary of the first raise and an analysis of 54 campaign updates shaped the plan for the next round.

  4. September 21, 2026

    Etherdyne's next Reg CF raise launched with updated messaging and campaign-update guidance.

Key learnings

Learning Experiences

  1. Show the technology working. A demonstration, the proof behind it, and the company's traction in one story make a technical product easier to invest in.
  2. Know who actually invests. Etherdyne's investors skewed older than StartEngine's baseline, which pointed the next round's messaging toward established investors.
  3. Proof and urgency move investors. Final-week countdowns drew the most completed investments in the analyzed update traffic, and third-party validation drew some of the largest checks.
  4. Start the next raise from this one's data. Each round's investor and update data becomes the starting plan for the one after it.

FAQ

Questions about this case study

What happened after the close?

Etherdyne kept working with StartEngine on a subsequent raise. I helped launch it in September 2026, with updated messaging and campaign-update guidance based on the first round's performance.

How were the update findings measured?

I analyzed 54 of the campaign's updates and the investments in the traffic they drew. The attribution was directional: it shows which kinds of update drew a response, not the causal lift of each one.

Can RaiseFM do this work on my raise?

RaiseFM works on the same decisions: the investor story, audiences, paid media, follow-up, and the close. The scope depends on your raise, your platform, and what your team already covers. A past result is not a promise of funding.

Next step

The only fundraising consultant with direct platform and issuer experience. Work with Alex.

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  1. You send a short inquiry: a few short questions about the raise, then how to reach you.
  2. We reply within one business day, whether or not the work is a fit.
  3. If it's a fit, you book a 30-minute first conversation from the link in that reply.

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